UPSI Digital Repository (UDRep)
|
UPSI Digital Repository (UDRep)
|
|
|
| ||||||||||||||||||||
| Abstract : Universiti Pendidikan Sultan Idris |
| Printing products is a vital communication media for everyone. Nevertheless, the role and importance of printed materials have changed due to the rapid development of the internet, social media, and digital technology. This has impacted the printing industry globally. The Malaysia printing industry, particularly the commercial printing companies are also influenced by this scenario, whereby printing order has been reduced. This consequently affects the revenue of the printers and presents pressure to the commercial printers on how to sustain in the market. Ignoring this could lead to a further financial disturbance or closure of business. Thus, this study is proposed to explore the acceptance and importance of digital printing technology among commercial printing companies in Malaysia. Knowing the acceptance and understanding of the importance of digital technology could elevate the usage rate of the technology among the printers and could better help them to survive or improve their business. A qualitative approach (in-depth interviews) with approximately 7 printing companies with senior managers will be conducted. Data will be coded and analyzed for themes. The findings will be used to formulate a business model that is suitable for commercial printing companies as well as other relevant printing industries. This study hopes to assist the Malaysia printing companies generally and Commercial printing companies specifically to better understand the importance of digital technology adoption that can help to boost their business performance. |
| References |
Ali. M, N.A, Azahari. M.H, & S. N. (2015). Malaysian Printing Challenges In Commercial Printing. The Turkish Online Journal of Educational Technology, (2), 370–377. Ali, N. A. M., Azahari, M. H., Rosnan, S. M., & Sumarjan, N. (2019). The digital printing technologies and survival of the commercial printers in Malaysia printing industry. Journal of Printing Science and Technology, 56(1), 18-23. Cheng, F. (2020). Application Analysis of Digital Printing Technology in Packaging Printing. In E3S Web of Conferences (Vol. 185, p. 02034). EDP Sciences. Gallagher, K. (2014). Print-on-Demand : new models and value creation. Springer Science + Business Media, (May), 244–248. doi:10.1007/s12109-014-9367-2 Giang, N. (2013). Vietnamese printing industry trends, education, and future development. Journal of Printing Science and Technology, 50(2), 73–79. Guangxue, C & Jialing, P. (2013). Recent Development and Trends of the Chinese Printing Industry. Journal of Printing Science and Technology, 50(2), 139–149. Henry, P. (2014). The Impact of the Internet on Print. Retrieved June 4, 2015, from www.whattheythink.com Khoon, T. J. (2013). Hard Lessons for a Singaporean Printer while Embracing Technology. Journal of Printing Science and Technology, 50(2), 42–45. Lasomboon, A. (2012). Trends in Competitiveness of the Thai Printing Industry. World Academy of Science, Engineering and Technology, 6(9), 28–30. NAM Ali, MH Azahari, SM Rosnan, N Sumarjan (2019). The Digital Printing Technologies and Pardiwala, Akshat. Factors Affecting the Adoption of Production Digital Printing Technologies by Commercial Printers in India. Rochester Institute of Technology, 2016. Survival of The Commercial Printers in Malaysia Printing Industry. Journal of Printing Science and Technology, 56(1) doi.org/10.11413/nig.56.18 Shalida M.Rosnan (2018). Business Development Strategy: A Case Study at the Largest Commercial Printing Company in Malaysia. International Journal of Innovative Science and Research Technology. 3(10),127-130. Shalida M.Rosnan (2019). Understanding the Food Packaging Regulatory. Mezzotint the Origin: Printing Showcase. UiTM Publisher, Puncak Alam. (15). Susanto, A, Lie Liana & Adhi, A. (2013). Indonesian printing industry trends, current technology, and future development. Journal of Printing Science and Technology, 50(2), 46–56.ting Challenges In Commercial Printing. The Turkish Online Journal of Educational Technology, (2), 370–377. Romano, R. (2015). Strategic Partnerships Help Commercial Printers Transition to New Markets. London, United Kingdom. Retrieved from http://whattheythink.com/whitepapers/ Thompson, C. (2014). Challenges for the Printing Industry Globally in 2014. Retrieved March 4, 2015, from http://www.ceo-worldwide.com/ceobulletin.php?num=59 Urbain, P. (2012). Investigation of Digital Printing Version in a Production Environment. Rochester Institute of Technology. Wang, Y. (2016). The Adoption of Next Generation Digital Printing Technology in Package Printing. Rochester Institute of Technology. Yilmaz, S., & Cavus, G. (2018). Digital Printing Applications in Textile and Printing Industry of Turkiye. International Journal of Engineering and Applied Sciences (IJEAS), 5, 12.
|
| This material may be protected under Copyright Act which governs the making of photocopies or reproductions of copyrighted materials. You may use the digitized material for private study, scholarship, or research. |