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Type :thesis
Subject :HF Commerce
Main Author :Tang, Sok Bee
Title :Perceived risks and its effect on mobile shopping behaviour among UTAR students
Place of Production :Tanjong Malim
Publisher :Fakulti Pengurusan dan Ekonomi
Year of Publication :2023
Corporate Name :Universiti Pendidikan Sultan Idris
PDF Guest :Click to view PDF file

Abstract : Universiti Pendidikan Sultan Idris
The purpose of this study is to determine the effect of perceived risks on mobile shopping behaviour among UTAR students. The risk perceptions being examined are product performance risk, health risk, time risk, financial risk, security risk and social risk. An online survey form was used for the purpose of data collection using purposive sampling. Upon sending emails to 900 students, 405 questionnaires were collected with response rate of 45.11%. A five-point Likert scale questionnaire was employed during the data collection process. Two experts have validated the instrument used and the reliability test of Cronbach Alpha coefficients were between α = 0.637 to 0.839. The data collected were quantitatively analysed using SPSS version 24 and AMOS version 22 software. The results showed that product performance risk (β = -0.638, p= 0.000), time risk (β = -5.715, p = 0.010), financial risk (β = -9.768, p = 0.024) and security risk (β = -4.453, p = 0.034) have significant relationship with mobile shopping behaviour. While health risk (β = -0.055, p = 0.215) and social risk (β = -0.082, p = 0.063) do not have significant relationship with mobile shopping behaviour. Among these dimensions, financial risk has the highest significance. This study provides useful information to online retailers as to formulate strategies to reduce risks in the mobile shopping environment, especially financial risk. Besides, this study also provides the viewpoints of UTAR students in terms of how they perceived the different dimensions of perceived risk as significant to them and these insights can assist stakeholders to increase stakeholder engagement in creating new policies or strategies that can bring benefit to consumers and online retailers in the long run.

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