UPSI Digital Repository (UDRep)
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Abstract : Perpustakaan Tuanku Bainun |
This study aims to determine students’ social media usage for educational purposes and
to analyze their perceptions of the impact of social media usage on academic
performance. A quantitative method with two types of data, namely quantitative data
and qualitative data was used in this study which involved a sample of 54 undergraduate
students from a public university in Malaysia. Open-ended and closed-ended
questionnaires were utilized as research instruments, and both questionnaires were
administered online. A descriptive statistical method was applied to analyze
quantitative data, while thematic analysis was employed for qualitative data. The results
revealed that 85.2% of the respondents believed that utilizing social media for learning
activities had a positive effect on their academic performance, while the remaining
14.8% chose to be neutral. Through thematic analysis, twelve themes emerged based
on students' perceptions of the impact of social media usage on their academic
performance. The positive themes included Source of Learning, Communication and
Engagement Tool, Learning Booster, Easy to Access, Fostering E-learning
Opportunities, Promoting Self-directed Learning, Be A Smart User, Promoting Direct
Communication Tool, and Anytime, Anyplace Connectivity. The negative themes
comprised Tending to Distract and Traditional Is Better. The emerging theme under the
mixed category was the Double-edged Sword. In conclusion, the study findings showed
that students had a positive attitude towards using social media in their learning,
acknowledging its importance as a versatile learning tool. Implications of the study
suggest that by understanding students’ attitudes towards social media usage in learning
activities and their perceptions of its influence on academic performance, the
effectiveness and efficiency of the teaching and learning process can be improved, thus
enhancing students’ academic performance. |
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