Descriptive statistics with box-jenkins and marketing research for jewellery company in Malaysia

Suliadi Sufahani

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Type :	article
Subject :	HA Statistics
ISSN :	0972-0871
Main Author :	Suliadi Sufahani
Additional Authors :	Norziha Che-Him Azme Khamis Mohd Saifullah Rusiman Norazman Arbin
Title :	Descriptive statistics with box-jenkins and marketing research for jewellery company in Malaysia

Year of Publication :

2017

Abstract :

We develop and demonstrate a methodology for Chinese Jewellery companies for raising their sales and promoting the quality of their products and services. A questionnaire form is used for company’s sale report, and also to identify the customer satisfaction towards the shop. The data that we got from questionnaire form was analyzed using descriptive statistics. The forecast value for daily market price of gold deviates from the actual value due to unpredictable factors such as politic and economy issues, the 916 gold has higher sales at the peak season like festival during which there is some weakness in their products and services

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