How to strategize SME capabilities via entrepreneurial marketing approaches

Suriani Abdul Hamid

QR Code Link :
Type :	article
Subject :	HB Economic Theory
Main Author :	Suriani Abdul Hamid
Additional Authors :	Sheerad Sahid
Title :	How to strategize SME capabilities via entrepreneurial marketing approaches

Place of Production :	Tanjong Malim
Publisher :	Fakulti Pengurusan dan Ekonomi
Year of Publication :	2019
Corporate Name :	Universiti Pendidikan Sultan Idris

Abstract : Universiti Pendidikan Sultan Idris

Small and Medium Enterprises (SMEs) have played an important role in fostering growth, employment and national income around the world. However, despite the significant role and contribution to the economy, SMEs faced some constraints and challenges that directly affect their business growth and performance. Therefore, the purpose of this paper is to suggest strategies that will help in enhancing SME's capabilities through the entrepreneurial marketing approaches. Firstly, the paper identified the marketing issues faced by SMEs. Subsequently, it focused on the discussion on the EM dimensions that exist in the domain of marketing and entrepreneurship. The researchers had identified and analyzed three EM models in the EM literature. In conclusion, the paper proposed a structural research model to be conducted in the future research.

References

1. Al-Manasra, E., Al-Zyadat, M., Al-Awamreh, M., & Alnsour, M.S. (2013). Linking entrepreneurial marketing and performance indicators in jordanian hotel industry. Journal of Management Research, 5(3), 86-95.

2. Alam, S.S., Bhuiyan, A.B., Jani, F.M., & Wel, C.A. (2016). The impact of innovation on growth and performance of processed food SMEs in Malaysia. Internatonal Journal of Entrepreneurship & Innovation Management,

3. Aquilina, M., Klump, R., & Pietrobelli, C. (2006). Factor substitution, average firm size and economic growth. Small Business Economics, 26(1), 203-214.

4. Becherer, R.C., Helms, M.M., & McDonald, J.P. (2013). The effect of entrepreneurial marketing on outcome goals in SMEs. New England Journal of Entrepreneurship, 15(2), 7-18.

5. Fiore, A.M., Niehm, L.S., Hurst, J.L., & Son, J. (2013). Entrepreneurial marketing: Scale validation with small , independently-owned businesses Iowa State University. Journal of Marketing Development and Competitiveness, 7(4), 63-87.

6. Hacioglu, G., Eren, S.S., Eren, M.S., & Celikkan, H. (2012). The effect of entrepreneurial marketing on firms’ innovative performance in turkish smes. Procedia-Social and Behavioral Sciences, 58(12), 871–878.

7. Hansen, D.J., & Eggers, F. (2010). The marketing/entrepreneurship interface: A report on the “Charleston Summit.” Journal of Research in Marketing and Entrepreneurship, 12(1), 42-53.

8. Hills, G.E., Hultman, C.M., & Miles, M.P. (2008). The evolution and development of entrepreneurial marketing. Journal of Small Business Management, 46(1), 99–112.

9. Hills, G. ., Morgan, S., Hultman, C.M., Kraus, S., & Schulte, R. (2010). History, theory and evidence of entrepreneurial marketing-an overview. International Journal of Entrepreneurship and Innovation Management, 11(1), 3–18.

10. Hills, G.E., & Hultman, C. (2013). Entrepreneurial marketing: Conceptual and empirical research opportunities. Entrepreneurship Research Journal, 3(4), 437–448.

11. Ionita, D. (2012). Entrepreneurial marketing: A new approach for challenging times. Management & Marketing Challenges for the Knowledge Society, 7(1), 131–150.

12. Kilenthong, P., Hills, G., & Hultman, C. (2011). Entrepreneurial marketing practice: Systematic relationships with firm age, firm size and operator’s status. Global Research Symposium on Marketing and Entrepreneurship, 195–202.

13. Kurgun, H., & Bagiran, D. (2011). Entrepreneurial marketing-the interface between marketing and entrepreneurship: A qualitative research on boutique hotels. European Journal of Social Sciences, 26(3), 340–357.

14. Mohd-Iskandar, T., Hassan, N.H., Mohd-Sanusi, Z., & Muhammadun-Mohamed, Z. (2017). Board of directors and ownership structure: a study on small and medium enterprises (smes) in Malaysia. Jurnal Pengurusan, 49(2), 25–39.

15. Morris, M.H., Schindehutte, M., & LaForge, R.W. (2002). Entrepreneurial marketing: A construct for integrating emerging entrepreneurship and marketing perspectives. Journal of Marketing Theory and Practice, 10(4), 1–19.

16. Morrish, S.C. (2011). Entrepreneurial marketing: A strategy for the twenty-first century? Journal of Research in Marketing and Entrepreneurship, 13(2), 110–119.

17. Morrish, S.C., Miles, M.P., & Deacon, J.H. (2010). Entrepreneurial marketing: Acknowledging the entrepreneur and customer-centric interrelationship. Journal of Strategic Marketing, 18(4), 303–316.

18. Mort, G.S., Weerawardena, J., & Liesch, P. (2012). Advancing entrepreneurial marketing: Evidence from born global firms. European Journal of Marketing, 46(4), 542–561.

19. Sahid, S., & Habidin, N.F. (2018). Exploring measurement model for entrepreneurial marketing construct: A marketing for SME’s. International Journal of Supply Chain Management, 7(6), 674–683.

20. Sahid, S., Hamid, S.A., & Latip, N.A.M. (2014). Entrepreneurship marketing: One new paradigm of marketing for small and medium enterprise. In Proceedings of Seminar Penyelidikan Kebangsaan, 239–248.

21. Sarma, M., Septiani, S., Dewi, F.R., & Siregar, E.H. (2013). The impact of entrepreneurial marketing and business development on business sustainability: Small and household footwear industries in indonesia. International Journal of Marketing Studies, 5(4), 110–123.

22. Suchman, M.C. (1995). Managing legitimacy: Strategic and institutional approaches. Academy of Management Review, 20(3), 571–610

This material may be protected under Copyright Act which governs the making of photocopies or reproductions of copyrighted materials.
You may use the digitized material for private study, scholarship, or research.

Back to previous page