Analysis of local tourists

Adnan Jusoh

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Type :	article
Subject :	DS Asia
Main Author :	Adnan Jusoh
Additional Authors :	Yunus Sauman Sabin
Title :	Analysis of local tourists

Place of Production :	Tanjong Malim
Publisher :	Fakulti Sains Kemanusiaan
Year of Publication :	2019
Corporate Name :	Universiti Pendidikan Sultan Idris
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Abstract : Universiti Pendidikan Sultan Idris

In the past, Kinta Valley was very famous in the Malay Peninsula for being extremely rich in tin ore. It is no longer a producer of that mineral, but now it is known for its own attractiveness, especially among local and foreign tourists. The objective of this article is to identify the level of knowledge of local tourists on the archaeotourism sector in Kinta Valley, Perak. This study involved 375 local tourists, selected through simple random sampling. A questionnaire instrument was used to obtain feedback, which included respondents' background, tourist travel analysis, and tourists’ level of knowledge of the development of archaeotourism in Kinta Valley. The results of the study showed that local tourists often visit Kinta Valley during public holidays, with the highest visiting frequency being 2 to 3 times. Local tourists’ knowledge of historic buildings was at a moderate level (M = 2.62, SP = .552); general knowledge on the Kinta Valley was at a low level (M = 2.06, SP = .661); and other categories scored as follows: archaeological site knowledge (M=1.94, SP=.647); natural environmental knowledge (M = 2.29, SP = .567); and food knowledge (M = 2.16, SP = .557). The study concluded that local tourists' knowledge on archaeotourism in Kinta Valley was not encouraging, despite a high frequency of visits. This indicates that tourists like visiting this tourist attraction, but fail to appreciate the archaeotourism element. Therefore, educational aspects of cultural heritage and natural heritage tourism needs to be improved and highlighted to attract more tourists to come and see the beauty and uniqueness of Kinta Valley.

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