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UPSI Digital Repository (UDRep)
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| Abstract : Universiti Pendidikan Sultan Idris |
| The main objective of this study is to identify the factors that may influence the performance of businesses operated by female entrepreneurs in the east coast region in Malaysia. In particular, the focus factors are; the Strength, Weaknesses, Opportunities, and Threats. To achieve this objective, the study was conducted in three selected areas, namely in Besut and Kuala Terengganu in Terengganu state and in Pasir Mas of the Kelantan state. A total of 300 questionnaires were distributed, and 280 sets were successfully returned. The data was analyzed by using a descriptive method which was processed through Statistical Package for Social Science (SPSS) Version 20 software. The results for the performance analysis reported “Expansion” as the highest percent in Besut (77.8%), Kuala Terengganu (100%), and Pasir Mas (95.6%). The overall findings showed the highest percent of 90.71% is documented as experiencing ‘Expansion”; the following 21.8% documented an "Unchanged" or Status Quo performance, while the next 0.36% reported a “Decline". The results for the SWOT analysis reported the aggregate mean score for the Strength analysis is 4.11, Weakness analysis is 2.83, Opportunity analysis is 3.86 and finally the Threat analysis is 3.64. These findings lead us to conclude that the majority of the items in the list do contribute significantly to business operations except for the Threat items. The lowest aggregate mean score with a value of less than 3.5 provides an indication that the respondents do not agree that the listed items contribute a threat to their business operations
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| References |
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