Analysis of the prospect of heritage tourism in Kinta Valley, Perak (Malaysia)

Adnan Jusoh

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Type :	article
Subject :	DS Asia
Main Author :	Adnan Jusoh
Additional Authors :	Farhana Abdullah Yunus Sauman Sabin Tan, Soon Chin
Title :	Analysis of the prospect of heritage tourism in Kinta Valley, Perak (Malaysia)

Place of Production :	Tanjong Malim
Publisher :	Fakulti Sains Kemanusiaan
Year of Publication :	2019
Corporate Name :	Universiti Pendidikan Sultan Idris
PDF Full Text :	Login required to access this item.

Abstract : Universiti Pendidikan Sultan Idris

Kinta Valley is both a valley rich with tin ore and a unique tourist attraction among local and foreign tourists. Hence, this article aims to identify the potential and attraction of Kinta Valley as one of the heritage tourism centres in Malaysia. A total of 375 local tourists were selected as respondents through simple random sampling. A questionnaire instrument was used to obtain feedback. It comprised tourists' background, visit duration profile and objective when visiting Kinta Valley, the frequency of location announcements of Kinta Valley, as well as other potentials and attractions of Kinta Valley; a heritage tourism centre in Malaysia. The results of the study show that the majority of local tourists to Kinta Valley stayed one day only, and the main intention of the visits for most of the tourists is to relax or to go sightseeing. The announcement frequency for Kinta Valley showed that social media played a very important role among the tourists visiting Kinta Valley, followed by documentaries, television or radio, travel agencies, magazines or brochures, as well as friends and relatives. Other potentials and attractions of Kinta Valley include the theme park, murals, creative illustrations, buildings, restaurants and eateries. This demonstrates that apart from the heritage of archaeological sites,historic buildings, nature and food, Kinta Valley has other attractions that are on par with the current trend, such as Movie Animation Park Studio, The Lost World of Tambun, Taman Rekreasi Gunong Lang, Art of Old Town and Fantasy House Trick Art. In order to bring Kinta Valley forward as one of Malaysia's leading heritage tourism destinations, announcements via social media should be intensified, as it is the most current, fast, and effective medium.

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