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Type :thesis
Subject :Z Bibliography. Library Science. Information Resources
Main Author :Wong, Shaw Chiang
Title :Development of a competency assessment model and instrument for future graphic design graduates in Malaysia
Place of Production :Tanjong Malim
Publisher :Fakulti Seni, Komputeran dan Industri Kreatif
Year of Publication :2021
Corporate Name :Universiti Pendidikan Sultan Idris
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Abstract : Universiti Pendidikan Sultan Idris
The criteria for measuring the competency levels of graphic design (GD) graduates have continuously been shaped by the changing context of practice. However, previous studies provide little evidence on the existence of an effective competency assessment tool for GD graduates. This study aims to develop a model and an instrument to measure the competency levels of future GD graduates in Malaysia. Sequential exploratory research design approach was used. In the first phase, a two-round modified Delphi technique was employed with a group of 32 GD experts to gain their consensus on the desired competencies. In the second phase, a survey questionnaire was constructed to collect quantitative data with 207 final year GD degree students. The data was analysed using exploratory factor analysis (EFA) and Cronbach’s reliability test. The results of EFA suggested that the instrument consists of 12 constructs and 59 items under five competency dimensions (CDs). In specific, cognitive CD is a two-factor structure (commercial awareness and integrated design knowledge) composes eight items; functional CD is a three-factor structure (operational design process management skills, software skills, and graphic print production skills) consists of 14 items; personal CD is a two-factor structure (personal intelligence and aesthetic and visual sensitivity) constitutes 13 items; ethical CD is a three-factor structure (professional expertise, professional behaviours, and professional values) composes 11 items; and meta-CD is a two-factor structure (analytical and creative problem-solving skills and interdisciplinary collaboration skills) contains 13 items. All 12 constructs yielded high internal consistency values, ranging between .723 and .914. Theoretically, the proposed model and instrument contributed to a new body of knowledge to the competency assessment of GD graduates in Malaysia. Practically, the findings provided relevant stakeholders with prescribed standards of performance and appropriate tools to assess the competency levels of new entrants to the GD profession.


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