Analysis of online shopping involvement among teachers in Perak

Fatimah Salwa Abd. Hadi

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Type :	article
Subject :	HF Commerce
ISSN :	2222-6990
Main Author :	Fatimah Salwa Abd. Hadi
Additional Authors :	Sau, Khuan Choy
Title :	Analysis of online shopping involvement among teachers in Perak

Place of Production :	Tanjong Malim
Publisher :	Fakulti Pengurusan dan Ekonomi
Year of Publication :	2021
Corporate Name :	Universiti Pendidikan Sultan Idris
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Abstract : Universiti Pendidikan Sultan Idris

This quantitative study has four objectives to be achieved. It includes identifying teacher’s total expenditure in online shopping, products purchased, online shopping platforms and also the factors that influence online shopping. A five-point Likert scale survey form was used as the research instrument. The sample of this study consists of 319 teachers in the state of Perak selected through snowball sampling. The findings of the study show that the majority of respondents spend online with a total expenditure not exceeding RM1,000 per year and make online purchases on daily necessities such as clothing and personal appearance accessories. Lazada, Shopee and Taobao have been identified as the most widely used online shopping platforms. All independent variables were found to be significantly positive contributing to online shopping. There are some suggestions highlighted at the end of the study. Keywords: Online Shopping, Expenditure, Teachers, E-commerce.

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