UPSI Digital Repository (UDRep)
|
UPSI Digital Repository (UDRep)
|
|
|
| ||||||||||||||||||||||||||
| Abstract : Universiti Pendidikan Sultan Idris |
| Purpose: The purpose of this paper is to explore the direct effect of classical predictors of an individual?s behaviour, namely, attitude, subjective norms (SN) and perceived behavioural control (PBC) on the intention to deal with Islamic banks. The study extended the Theory of Planned Behaviour (TPB) by introducing the customers? religiosity paradigm as a moderator between the classical predictors of the theory and the intention to deal with Islamic banks. Design/methodology/approach: By applying the Theory of Planned Behaviour (TPB) framework, data were collected from conventional banks to investigate the potential Islamic bank customers? intention. Using self-administered questionnaires, the data were collected from conventional banks in Muscat. A total of 1,000 questionnaires were distributed; however, only 638 were found usable. The structural equation modelling (SEM) was used to test the hypothesis and analyse the prediction values of the model in the TPB framework. It is also used to analyse the moderation effect of religiosity on the relation between the predictors and intention. Findings: The results of the SEM analysis indicated that attitude, SN and PBC significantly predicted the potential customers? intention to deal with Islamic banks in Oman. The results of the moderation effect shown that religiosity was a poor moderator of the relation between the attitude and intention as well as the PBC and intention, though, the result shown that religiosity is a partial moderator of the relation between the SN and intention. Research limitations/implications: Due to the current study method, the result findings should be generalised with caution. Future studies may introduce other variables to examine the moderation effect between the relation of the predictor and intention of the TPB framework. It also signifies the moderation effect of religiosity on the relationship between the attitude, SN and PBC and intention of the potential customs in the TPB framework. This is considered a theoretical enrichment to the behaviour studies and TPB literature. Practical implications: The current study assists the Islamic bank practitioners and regulators to broaden the horizon in considering the practical outcomes from the academic research. The result from this study does not only prove that the TPB seems to be acceptable in explaining the intention and behaviour in the field of Islamic banking but also support the robustness of the ability of TPB in predicting the behaviour and intention in a different research context (Islamic banking and finance). Originality/value: This study is an attempt to introduce religiosity as a moderator in the TPB framework with SEM analysis and to explore the moderation effect between the predictors and intention to deal with Islamic banks among Omani?s Islamic Bank Customers. This study endeavours to fill a gap of these moderation effects and how the customers? religiosity influence customer?s preferences towards Islamic Bank. ? 2021, Emerald Publishing Limited. |
| References |
Abduh, M., & Omar, M. A. (2012). Islamic-bank selection criteria in malaysia: An AHP approach. Business Intelligence Journal, 5(2), 271-281. Retrieved from www.scopus.com Abou-Youssef, M. M. H., Kortam, W., Abou-Aish, E., & El-Bassiouny, N. (2015). Effects of religiosity on consumer attitudes toward islamic banking in egypt. International Journal of Bank Marketing, 33(6), 786-807. doi:10.1108/IJBM-02-2015-0024 Abu-Alhaija, A. S. A., Yusof, R. N. R., Hashim, H., & Jaharuddin, N. S. (2013). Religion in consumer behaviour research: The significance of religious commitment and religious affiliation. International Journal of Economics, Commerce and Management, 6(1), 245-258. Retrieved from www.scopus.com Ajzen, I. (2006). Constructing A Theory of Planned Behavior Questionnaire: Conceptual and Methodological Considerations, Retrieved from www.scopus.com Ajzen, I. (2010). Constructing a TPB Questionnaire: Conceptual and Methodological Considerations, 2002, Retrieved from www.scopus.com Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211. doi:10.1016/0749-5978(91)90020-T Ajzen, I., & Fishbein, M. (1980). Understanding Attitudes and Predicting Social Behavior, Retrieved from www.scopus.com Al-Ajam, A. S., & Md Nor, K. (2015). Challenges of adoption of internet banking service in yemen. International Journal of Bank Marketing, 33(2), 178-194. doi:10.1108/IJBM-01-2013-0001 Al-Ajmi, J., Hussain, H. A., & Al-Saleh, N. (2009). Clients of conventional and islamic banks in bahrain: How they choose which bank to patronize. International Journal of Social Economics, 36(11), 1086-1112. doi:10.1108/03068290910992642 Alam, S. S., Janor, H., Zanariah, Wel, C. A. C., & Ahsan, M. N. (2012). Is religiosity an important factor in influencing the intention to undertake islamic home financing in klang valley? World Applied Sciences Journal, 19(7), 1030-1041. doi:10.5829/idosi.wasj.2012.19.07.392 Ali, A. (2000). The Holy Qur'an: Translated by Abdullah Yusuf Ali, Retrieved from www.scopus.com Amin, H. (2008). Choice criteria for islamic home financing: Empirical investigation among malaysian bank customers. International Journal of Housing Markets and Analysis, 1(3), 256-274. doi:10.1108/17538270810895105 Amin, H., Abdul-Rahman, A. R., & Abdul-Razak, D. (2009). Is the theory of planned behaviour valid for islamic home financing? Munich Personal RePEc Archive, 20, 1-10. Retrieved from www.scopus.com Amin, H., Rahim Abdul Rahman, A., Laison Sondoh, S., Jr., & Magdalene Chooi Hwa, A. (2011). Determinants of customers' intention to use islamic personal financing: The case of malaysian islamic banks. Journal of Islamic Accounting and Business Research, 2(1), 22-42. doi:10.1108/17590811111129490 Amin, H., Rahman, A. R. A., & Razak, D. A. (2014). Willingness to be a partner in musharakah mutanaqisah home financing: Empirical investigation of psychological factors. Jurnal Pengurusan, 40, 69-81. doi:10.17576/pengurusan-2014-40-06 Arbuckle, J. L. (2010). IBM SPSS Amos 19 User's Guide, Retrieved from www.scopus.com Awan, H. M., & Bukhari, K. S. (2011). Customer's criteria for selecting an islamic bank: Evidence from pakistan. Journal of Islamic Marketing, 2(1), 14-27. doi:10.1108/17590831111115213 Awang, Z. (2015). SEM made simple: A gentle approach to learning structural equation modeling. SEM made Simple: A Gentle Approach to Learning Structural Equation Modeling, Retrieved from www.scopus.com Ayyub, S., Xuhui, W., Asif, M., & Ayyub, R. M. (2020). Determinants of intention to use islamic banking: A comparative analysis of users and non-users of islamic banking: Evidence from pakistan. International Journal of Islamic and Middle Eastern Finance and Management, 13(1), 147-163. doi:10.1108/IMEFM-05-2017-0135 Belwal, R., & Al Maqbali, A. (2019). A study of customers’ perception of islamic banking in oman. Journal of Islamic Marketing, 10(1), 150-167. doi:10.1108/JIMA-02-2016-0008 Bizri, R., Jardali, R., & Bizri, M. F. (2018). Financing family firms in the middle east: The choice between islamic and conventional finance. International Journal of Entrepreneurial Behaviour and Research, 24(4), 842-865. doi:10.1108/IJEBR-10-2016-0349 Bizri, R. M. (2014). A study of islamic banks in the non-GCC MENA region: Evidence from lebanon. International Journal of Bank Marketing, 32(2), 130-149. doi:10.1108/IJBM-04-2013-0035 Bley, J., & Kuehn, K. (2004). Conventional versus islamic finance: Student knowledge and perception in the united arab emirates. International Journal of Islamic Financial Services, 5(4), 17-30. Retrieved from www.scopus.com Brian, A. Z. (2015). Determinants of United State Muslims’ Intention to use Retail Islamic Banking and Financial Services: An Application of the Theory of Planned Behavior, Retrieved from www.scopus.com Byrne, B. M. (2001). Structural equation modeling with AMOS: Basic concepts, applications, and programming. Structural Equation Modeling with AMOS: Basic Concepts, Applications, and Programming, Retrieved from www.scopus.com Chong, B. S., & Liu, M. -. (2009). Islamic banking: Interest-free or interest-based? Pacific Basin Finance Journal, 17(1), 125-144. doi:10.1016/j.pacfin.2007.12.003 Creyer, E. H., & Ross, W. T., Jr. (1997). Tradeoffs between price and quality: How a value index affects. Journal of Consumer Affairs, 31(2), 280-302. Retrieved from www.scopus.com Delener, N. (1990). The effects of religious factors on perceived risk in durable goods purchase decisions. Journal of Consumer Marketing, 7(3), 27-38. doi:10.1108/EUM0000000002580 Donahue, M. J. (1985). Intrinsic and extrinsic religiousness. review and meta-analysis. Journal of Personality and Social Psychology, 48(2), 400-419. doi:10.1037/0022-3514.48.2.400 Echchabi, A., & Aziz, H. A. (2012). Empirical investigation of customers’ perception and adoption towards islamic banking services in morocco. Middle-East Journal of Scientific Research, 12(6), 849-858. Retrieved from www.scopus.com Echchabi, A., & Aziz, H. A. (2012). The relationship between religiosity and customers’ adoption of islamic banking services in morocco. Oman Chapter of Arabian Journal of Business and Management Review, 1(10), 89-94. Retrieved from www.scopus.com El Gamal, M. A. (2006). Islamic finance: Law, economics and practice. Islamic Finance: Law, Economics and Practice, Retrieved from www.scopus.com Erol, C., & El-Bdour, R. (1989). Attitudes, behaviour and patronage factors of bank customers towards islamic banks. International Journal of Bank Marketing, 7(6), 31-37. doi:10.1108/02652328910132060 Fishbein, M., & Ajzen, I. (1975). Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research, Retrieved from www.scopus.com Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(FEBRUARY), 39-50. Retrieved from www.scopus.com Giorgi, L., & Marsh, C. (1990). The protestant work ethic as a cultural phenomenon. European Journal of Social Psychology, 20(6), 499-517. doi:10.1002/ejsp.2420200605 Glock, C. Y. (1962). On the study of religious commitment. Religious Education, 57, 98-110. doi:10.1080/003440862057S407 Glock, C. Y., & Nicosia, F. M. (1964). Uses of sociology in studying "consumption" behavior. Journal of Marketing, 28(3), 51-54. Retrieved from www.scopus.com Hair, J. F., Anderson, R. E., Tatham, R. L., & Black, W. C. (1995). Multivariate Data Analysis, Retrieved from www.scopus.com Hamid, A., & Masood, O. (2011). Selection criteria for islamic home financing: A case study of pakistan. Qualitative Research in Financial Markets, 3(2), 117-130. doi:10.1108/17554171111155357 Han, Z. (2019). Adoption of islamic banking services: Evidence from western china. International Journal of China Studies, 10(1), 107-124. Retrieved from www.scopus.com Haron, H., Ismail, I., & Razak, S. H. A. (2011). Factors influencing unethical behavior of insurance agents. International Journal of Business and Social Science, 2(1), 84-100. Retrieved from www.scopus.com Haron, S., Ahmad, N., & Planisek, S. L. (1994). Bank patronage factors of muslim and non-muslim customers. International Journal of Bank Marketing, 12(1), 32-40. doi:10.1108/02652329410049599 Hassan, H. A., & Abbas, S. K. (2020). Factors influencing the investors’ intention to adopt takaful (islamic insurance) products: A survey of pakistan. Journal of Islamic Marketing, 11(1), 1-13. doi:10.1108/JIMA-03-2018-0064 Hegazy, I. A. (1995). An empirical comparative study between islamic and commercial banks' selection criteria in egypt. International Journal of Commerce and Management, 5(3), 46-61. Retrieved from www.scopus.com Huda, N., Rini, N., Mardoni, Y., & Putra, P. (2012). The analysis of attitudes, subjective norms, and behavioral control on muzakki's intention to pay zakah. International Journal of Business and Social Science, 3(22), 271-279. Retrieved from www.scopus.com Idris, A. R., Naziman, N. M., & Januri, S. S. (2011). Religious value as the main influencing factor to customers patronizing islamic bank. World Applied Sciences Journal, 12, 8-13. Retrieved from www.scopus.com Ji, C. -. C., & Ibrahim, Y. (2007). Islamic doctrinal orthodoxy and religious orientations: Scale development and validation. International Journal for the Psychology of Religion, 17(3), 189-208. doi:10.1080/10508610701402192 Kaakeh, A., Hassan, M. K., & Van Hemmen Almazor, S. F. (2019). Factors affecting customers’ attitude towards islamic banking in UAE. International Journal of Emerging Markets, 14(4), 668-688. doi:10.1108/IJOEM-11-2017-0502 Khraim, H. (2010). Measuring religiosity in consumer research from an islamic perspective. Journal of Economic and Administrative Sciences, 26(1), 52-78. Retrieved from www.scopus.com Kline, R. B. (1998). Principles and practice of structural equation modeling. Principles and Practice of Structural Equation Modeling, Retrieved from www.scopus.com Lee, K. -., & Ullah, S. (2011). Customers' attitude toward islamic banking in pakistan. International Journal of Islamic and Middle Eastern Finance and Management, 4(2), 131-145. doi:10.1108/17538391111144524 Maizatulaidawati, M. D. H. (2015). Muslim Intention to Participate to Family Takaful Schemes A Study using Decomposed Theory of Planned Behavior, Retrieved from www.scopus.com Masvood, Y., & Lokeswara Choudary, Y. (2015). Islamic banking-a cross cultural patronage study among the students in chennai. Asian Social Science, 11(4), 310-318. doi:10.5539/ass.v11n4p310 Metawa, S. A., & Almossawi, M. (1998). Banking behavior of islamic bank customers: Perspectives and implications. International Journal of Bank Marketing, 16(7), 299-313. doi:10.1108/02652329810246028 Metwally, M. (1996). Attitudes of muslims towards islamic banks in a dual-banking system. American Journal of Islamic Finance, 6(1), 11-17. Retrieved from www.scopus.com Mohsin Butt, M., & Aftab, M. (2013). Incorporating attitude towards halal banking in an integrated service quality, satisfaction, trust and loyalty model in online islamic banking context. International Journal of Bank Marketing, 31(1), 6-23. doi:10.1108/02652321311292029 Mubeen, S. A., Kulkarni, N. A., & Al Hussaini, Y. K. (2014). The future of islamic banking in sultanate of oman. International Journal of Economics and Finance, 6(5), 203-209. Retrieved from www.scopus.com Nunnally, J. C. (1978). Psychometric Theory, Retrieved from www.scopus.com Preacher, K. J., & Hayes, A. F. (2008). Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models. Behavior Research Methods, 40(3), 879-891. doi:10.3758/BRM.40.3.879 Rutherford, L. G., & DeVaney, S. A. (2009). Utilizing the theory of planned behavior to understand convenience use of credit cards. Journal of Financial Counseling and Planning, 20(2), 48-63. Retrieved from www.scopus.com Said, N. B. M., Zainal, H. B., Din, N. B. M., Zainuddin, S. A. B., & Abdullah, T. B. (2020). Attitude, subjective norm, and perceived behavioural control as determinant of hibah giving intent in malaysia. International Journal of Innovation, Creativity and Change, 10(10), 61-70. Retrieved from www.scopus.com Taylor, S., & Todd, P. (1995). Decomposition and crossover effects in the theory of planned behavior: A study of consumer adoption intentions. International Journal of Research in Marketing, 12(2), 137-155. doi:10.1016/0167-8116(94)00019-K Waleed, A. S. (1999). Financial Characteristics of Interest-Free Banks and Conventional Banks.Accounting and Finance, Retrieved from www.scopus.com Warsame, M. H., & Ireri, E. M. (2016). Does the theory of planned behaviour (TPB) matter in sukuk investment decisions? Journal of Behavioral and Experimental Finance, 12, 93-100. doi:10.1016/j.jbef.2016.10.002 Wilde, A., & Joseph, S. (1997). Religiosity and personality in a moslem context. Personality and Individual Differences, 23(5), 899-900. doi:10.1016/S0191-8869(97)00098-6 Xiao, J. J., Tang, C., Serido, J., & Shim, S. (2011). Antecedents and consequences of risky credit behavior among college students: Application and extension of the theory of planned behavior. Journal of Public Policy and Marketing, 30(2), 239-245. doi:10.1509/jppm.30.2.239 Yousef, W., Foroudi, P., Hussain, S., Yousef, N., Melewar, T. C., & Dennis, C. (2022). Impact of the strength of religious beliefs on brand love in the islamic market. Corporate Reputation Review, 25(1) doi:10.1057/s41299-020-00108-y |
| This material may be protected under Copyright Act which governs the making of photocopies or reproductions of copyrighted materials. You may use the digitized material for private study, scholarship, or research. |