UPSI Digital Repository (UDRep)
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Abstract : Universiti Pendidikan Sultan Idris |
This study aimed to investigate the factors that most contributing to the students'
motivation towards social entrepreneurship among undergraduates. A total of 1220
students from 15 selected public universities in Malaysia under the Entrepreneurial Act
Us Program (Enactus) were involved in this research. This research focused on four
factors that most contribute in students’ motivation towards social entrepreneurship
which is emotional intelligence, creativity, moral obligation and empathy. A set of
questionnaire was utilized to collect data. Descriptive statistics such as mean,
frequency, standard deviation and percentages were used to identify the level of
students’ motivation towards social entrepreneurship, emotional intelligence, creativity,
moral obligation and empathy. Inferential statistics including simple linear regression
and correlations were used to test the research hypotheses of the research. The results
show that there is a significant effect between dependent variables namely emotional
intelligence, creativity, moral obligation and empathy and independent variables which
is students' motivation for social entrepreneurship. The findings of the study are hoped
to be useful to relevant parties in order to enhance graduates participation in social
entrepreneurship programs. |
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