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Type :final_year_project
Subject :HD Industries. Land use. Labor
Main Author :Liow, Mei Yee
Title :Trust and privacy concern toward repurchase intention in online shopping: evidence among students in higher education
Place of Production :Tanjong Malim
Publisher :Fakulti Pengurusan dan Ekonomi
Year of Publication :2020
Corporate Name :Universiti Pendidikan Sultan Idris
PDF Guest :Click to view PDF file

Abstract : Universiti Pendidikan Sultan Idris
Kajian ini dijalankan untuk menguji faktor kepercayaan dan kebimbangan privasi pelajar yang mempengaruhi niat pembelian semula dalam pembelian atas talian di Universiti Pendidikan Sultan Idris (UPSI). Dalam kajian ini, seramai 375 responden telah menjawab soal selidik dan data tersebut telah dikumpulkan. Teknik pensampelan bukan kebarangkalian telah digunakan untuk mengumpulkan data daripada responden yang mempunyai pengalaman pembelian atas talian. Data primer dan sekunder digunakan untuk memberikan data yang tepat dalam kajian. Bagi analisis data, aplikasi SPSS versi 21.0 digunakan untuk mendapatkan keputusan bagi analisis deskriptif, analisis ke atas dua sampel bebas, kolerasi dan regresi berganda dalam kajian ini. Bagi hasil kajian yang didapati, ia membuktikan bahawa terdapat kesan positif antara kepercayaan dan kebimbangan privasi pelajar UPSI terhadap pembelian semula melalui pembelian atas talian. Selain itu, kajian mendapati bahawa tidak mempunyai perbezaan atas faktor kepercayaan dan kebimbangan privasi di antara pelanggan wanita dan lelaki bagi niat pembelian semula. Diharapkan kajian ini dapat menyumbang kepada peniaga atas talian untuk memahami lebih baik dalam mengekalkan pelanggan mereka. Juga, ia dapat memberi gambaran yang jelas kepada pengkaji pada masa akan datang mengenai niat pembelian semula oleh pelanggan melalui internet.

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