UPSI Digital Repository (UDRep)
Start | FAQ | About

QR Code Link :

Type :final_year_project
Subject :HD Industries. Land use. Labor
Main Author :Liow, Mei Yee
Title :Trust and privacy concern toward repurchase intention in online shopping: evidence among students in higher education
Place of Production :Tanjong Malim
Publisher :Fakulti Pengurusan dan Ekonomi
Year of Publication :2020
Corporate Name :Universiti Pendidikan Sultan Idris
PDF Guest :Click to view PDF file
PDF Full Text :Login required to access this item.

Abstract : Universiti Pendidikan Sultan Idris
Kajian ini dijalankan untuk menguji faktor kepercayaan dan kebimbangan privasi pelajar yang mempengaruhi niat pembelian semula dalam pembelian atas talian di Universiti Pendidikan Sultan Idris (UPSI). Dalam kajian ini, seramai 375 responden telah menjawab soal selidik dan data tersebut telah dikumpulkan. Teknik pensampelan bukan kebarangkalian telah digunakan untuk mengumpulkan data daripada responden yang mempunyai pengalaman pembelian atas talian. Data primer dan sekunder digunakan untuk memberikan data yang tepat dalam kajian. Bagi analisis data, aplikasi SPSS versi 21.0 digunakan untuk mendapatkan keputusan bagi analisis deskriptif, analisis ke atas dua sampel bebas, kolerasi dan regresi berganda dalam kajian ini. Bagi hasil kajian yang didapati, ia membuktikan bahawa terdapat kesan positif antara kepercayaan dan kebimbangan privasi pelajar UPSI terhadap pembelian semula melalui pembelian atas talian. Selain itu, kajian mendapati bahawa tidak mempunyai perbezaan atas faktor kepercayaan dan kebimbangan privasi di antara pelanggan wanita dan lelaki bagi niat pembelian semula. Diharapkan kajian ini dapat menyumbang kepada peniaga atas talian untuk memahami lebih baik dalam mengekalkan pelanggan mereka. Juga, ia dapat memberi gambaran yang jelas kepada pengkaji pada masa akan datang mengenai niat pembelian semula oleh pelanggan melalui internet.

References

Ahuja, M., Gupta, B., & Raman, P. (2003). An empirical investigation of online

consumer purchasing behavior. Communications of the ACM, 46(12), 145–151.

https://doi.org/10.1145/953460.953494.

 

Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social

behaviour. Retrieved from http://www.citeulike.org/group/38/article/235626.

 

Ajzen, I., & Fishbein, M. (1975). Belief, Attitude, Intention and Behavior: An

Introduction to Theory and Research. Reading, MA: Addison-Wesley.

 

Ajzen, I. (1975). From Intentions to Actions: A Theory of Planned Behavior. Action

Control, 11–39. https://doi.org/10.1007/978-3-642-69746-3_2.

 

Ajzen, I. (1991). The Theory of Planned Behavior. Tagliche Praxis, 53(1), 51–58.

 

Ajzen, I., & Madden, T. J. (1986). Prediction of goal-directed behavior: Attitudes,

intentions, and perceived behavioral control. Journal of Experimental Social

Psychology, 22(5), 453–474. https://doi.org/10.1016/0022-1031(86)90045-4.

 

Al-Gahtani, S. S., & King, M. (1999). Attitudes, satisfaction and usage: Factors

contributing to each in the acceptance of information technology. Behaviour and

Information Technology, 18(4), 277–297.

https://doi.org/10.1080/014492999119020.

 

Alvi; Mohsin. (2016). A Manual for Selecting Sampling Techniques in Research

Mohsin Hassan Alvi, (70218).

 

Armitage, C. J., & Conner, M. (2010). Efficacy of the Theory of Planned Behaviour :

A Meta-Analytic Review E Y cacy of the Theory of Planned Behaviour : A metaanalytic

review, (July 2017), 471–499.

 

ASEAN UP, (2018). Insights and trends of e-commerce in Malaysia [market analysis].

Retrieved from https://aseanup.com/insights-trends-e-commerce-malaysia/.GDP.

 

Ballarini, P., Guido, R., Mazza, T., & Prandi, D. (2009). Taming the complexity of

biological pathways through parallel computing. Briefings in Bioinformatics, 10(3),

278–288. https://doi.org/10.1093/bib/bbp020.

 

Bart, Y., Shankar, V., Sultan, F., Urban, G. L., & Large-scale, C. A. (2005). Are the

Drivers and Role of Online Trust the Same for All Web Sites and. Journal of

Marketing, 69(October), 133–152.

 

Bhattacherjee, A. (2012). Introduction to Research, Social Science Research:

Principles, Methods, and Practices. University of South Florida.

https://doi.org/10.1351/pac198961091657.

 

Binti, N., Musa, C., Nor, S., Ahmad, B., & Christiana, E. C. (2018). RESEARCH

ARTICLE A STUDY ON THE FACTORS INFLUENCING ONLINE

CONSUMER REPURCHASE INTENTION IN MALAYSIA Normaziah Binti

Che Musa , * Siti Nor Bayaah Ahmad and Ezenne Chinenye Christiana.

 

Bong, K. (2018). E-commerce Fraud Increasing, Wise for Online Businesses to Use

Malaysian Trustmark. Retrieved from https://dayakdaily.com/chong-e-commercefraud-

increasing-wise-for-online-businesses-to-use-malaysian-trustmark/.

 

Boon Liat, C., & Shi Wuan, Y. (2014). Factors Influencing Consumers’ Online

Purchase Intention: A Study among University Students in Malaysia. International

Journal of Liberal Arts and Social Science, 2(8), 121–133. Retrieved from

www.ijlass.org.

 

Bourlakis, M., Papagiannidis, S. & Fox, H. (2008). "E-Consumer Behaviour :Past,

present and future trajectories of an evolving retail revolution”. International

Journal of E-Business Research, 4, no, 1–3.

 

Cheema, U., Rizwan, M., Jalal, R., Durrani, F., & Sohail, N. (2013). THE TREND OF

ONLINE SHOPPING IN 21 ST CENTURY: IMPACT OF ENJOYMENT IN

TAM MODEL Asian Journal of Empirical Research. Asian Journal of Empirical

Research, 3(2), 131–141. Retrieved from http://aessweb.com/journaldetail.

php?id=5004%0Ahttp://www.aessweb.com/pdf-files/3 (2) 131-141.pdf.

 

Chiu, C. M., Chang, C. C., Cheng, H. L., & Fang, Y. H. (2009). Determinants of

customer repurchase intention in online shopping. Online Information Review,

33(4), 761–784. https://doi.org/10.1108/14684520910985710.

 

Chiu, C. M., Wang, E. T. G., Fang, Y. H., & Huang, H. Y. (2014). Understanding

customers’ repeat purchase intentions in B2C e-commerce: The roles of utilitarian

value, hedonic value and perceived risk. Information Systems Journal, 24(1), 85–

114. https://doi.org/10.1111/j.1365-2575.2012.00407.x.

 

Collier, J. E., & Bienstock, C. C. (2006). Measuring service quality in E-retailing.

Journal of Service Research, 8(3), 260–275.

 

Copper,D &Schinddler, P(2002). Business research methods: eighth edition. Boston,

Mass: McGraw-Hill Higher Education.

 

Cyr, D. (2008). Modeling web site design across cultures: Relationships to trust,

satisfaction, and E-Loyalty. Journal of Management Information Systems, 24(4),

47–72. https://doi.org/10.2753/MIS0742-1222240402.

 

Dinev, T., & Hart, P. (2005). Internet privacy concerns and social awareness as

determinants of intention to transact. International Journal of Electronic

Commerce, 10(2), 7–29. https://doi.org/10.2753/JEC1086-4415100201.

 

Echanisms, M., Mccole, P., Ramsey, E., & Lim, K. H. (2014). Table Tennis Ball Sizes.

Table Tennis Ball Sizes, 38(2), 407–427.

 

Edmunds, R., Thorpe, M., & Conole, G. (2012). Student attitudes towards and use of

ICT in course study, work and social activity: A technology acceptance model

approach. British Journal of Educational Technology, 43(1), 71–84.

https://doi.org/10.1111/j.1467-8535.2010.01142.x.

 

Farah, G. A., Ahmad, M., Muqarrab, H., Turi, J. A., & Bashir, S. (2018). Online

Shopping Behavior Among University Students: Case Study of Must University.

Advances in Social Sciences Research Journal, 5(4).

https://doi.org/10.14738/assrj.54.4429.

 

Flavián, C., Guinalíu, M., & Gurrea, R. (2006). The role played by perceived usability,

satisfaction and consumer trust on website loyalty. Information and Management,

43(1), 1–14. https://doi.org/10.1016/j.im.2005.01.002.

 

Frik, A., & Mittone, L. (2018). Factors Influencing the Perception of Website Privacy

Trustworthiness and Users’ Purchasing Intentions: The Behavioral Economics

Perspective. Journal of Theoretical and Applied Electronic Commerce Research,

14(3), 89–125. https://doi.org/10.4067/s0718-18762019000300107.

 

Ghauri, P. N., & Grønhaug, K. (2002). Research methods in business studies: A

practical guide. Harlow, England: Financial Times Prentice Hall.

 

Giovanis, A. N., Tomaras, P., & Zondiros, D. (2013). Suppliers Logistics Service

Quality Performance and its Effect on Retailers’ Behavioral Intentions. Procedia

- Social and Behavioral Sciences, 73, 302–309.

https://doi.org/10.1016/j.sbspro.2013.02.056.

 

Gupta, A., Bansal, R., & Bansal, A. (2013). (PDF) Online Shopping: A Shining Future.

International Journal of Techno-Management Research, 1(1), 1–10. Retrieved

from

https://www.researchgate.net/publication/318224640_Online_Shopping_A_Shini

ng_Future.

 

Hallowell, R. (1996). The relationships of customer satisfaction, customer loyalty, and

profitability: An empirical study. International Journal of Service Industry

Management, 7(4), 27–42. https://doi.org/10.1108/09564239610129931.

 

Har, L. C., & Eze, U. C. (2011). Consumers’ online repurchase intentions: Perspectives

from Malaysia. ICBEIA 2011 - 2011 International Conference on Business,

Engineering and Industrial Applications, 94–98.

https://doi.org/10.1109/ICBEIA.2011.5994266.

 

Hoffman, D. L., Novak, T. P., & Peralta, M. (1999). Building Consumer Trust Online.

Communications of the ACM, 42(4), 80–85.

https://doi.org/10.1145/299157.299175.

 

Jacob, C. (1988). Statistical power analysis for the behavioral sciences. Hillsdale, NJ:

Erlbaum. (Vol. 1).

 

Jiang, L. (Alice), Yang, Z., & Jun, M. (2013). Measuring consumer perceptions of

online shopping convenience. Journal of Service Management, 24(2), 191–214.

https://doi.org/10.1108/09564231311323962.

 

John Duignan. (2016). A Dictionary of Business Research Methods. Retrieved from

https://books.google.com.my/books?id=UFExDwAAQBAJ&printsec=frontcover

&hl=zh-CN#v=onepage&q&f=false.

 

Kabugumila, M. S., Lushakuzi, S., & Mtui, J. E. (2016). E-Commerce : An Overview

of Adoption and Its Effective Implementation. International Journal of Business

and Social Science, 7(4), 243–252.

 

Kassim, N., & Abdullah, N. A. (2008). Customer Loyalty in e-Commerce Settings: An

Empirical Study. Electronic Markets, 18(3), 275–290.

https://doi.org/10.1080/10196780802265843.

 

Katawetawaraks, C., & Wang, C. L. (2011). Online Shopper Behavior Influences.pdf.

Asian Journal of Business Research, 1(2), 66–74.

 

Khan, A. G. (2016). Electronic Commerce: A Study on Benefits and Challenges in an

Emerging Economy. Global Journal of Management and Business Research:

Economics and Commerce, 16(1).

 

Kim, C., Galliers, R. D., Shin, N., Ryoo, J. H., & Kim, J. (2012). Factors influencing

Internet shopping value and customer repurchase intention. Electronic Commerce

Research and Applications, 11(4), 374–387.

https://doi.org/10.1016/j.elerap.2012.04.002.

 

Kimery, K. M., & McCord, M. (2002). Third-party assurances: The road to trust in

online retailing. Proceedings of the Annual Hawaii International Conference on

System Sciences, 2002-Janua(January).

https://doi.org/10.1109/HICSS.2002.994158.

 

Krejcie, R. V, & Morgan, D. (1960). Small-Samlpe Techniques. The NEA Research

Bulletin, 39, 99.

 

Kulathunga, K. M. S. ., & Athapaththu, J. . (2018). Factors Affecting Online Purchase

Intention: A Study Of Sri Lankan Online Customers. International Journal of

Scientific & Technology Research, 7(9), 1–10. Retrieved from

https://www.researchgate.net/publication/327953980%0AFactors.

 

Lee, M. K. O., & Turban, E. (2001). A trust model for consumer internet shopping.

International Journal of Electronic Commerce, 6(1), 75–91.

https://doi.org/10.1080/10864415.2001.11044227.

 

Liang, L. J., Choi, H. C., & Joppe, M. (2018). Understanding repurchase intention of

Airbnb consumers: perceived authenticity, electronic word-of-mouth, and price

sensitivity. Journal of Travel and Tourism Marketing, 35(1), 73–89.

https://doi.org/10.1080/10548408.2016.1224750.

 

Limayem, M., Hirt, S. G., & Cheung, C. M. K. (2007). How habit limits the predictive

power of Intention. Jstor, 14(2), 1–14. https://doi.org/10.1002/fut.10029.

 

Lin, C., & Lekhawipat, W. (2014). Factors affecting online repurchase intention.

Industrial Management and Data Systems, 114(4), 597–611.

https://doi.org/10.1108/IMDS-10-2013-0432.

 

Lin, H. F. (2011). An empirical investigation of mobile banking adoption: The effect of

innovation attributes and knowledge-based trust. International Journal of

Information Management, 31(3), 252–260.

https://doi.org/10.1016/j.ijinfomgt.2010.07.006.

 

Liu, Y., & Tang, X. (2018). The effects of online trust-building mechanisms on trust

and repurchase intentions: An empirical study on eBay. Information Technology

and People, 31(3), 666–687. https://doi.org/10.1108/ITP-10-2016-0242.

 

Madden, T. J., Ellen, S. P., & Ajzen, I. (1992). Madden1992. Personality and Social

Psychology Bulletin.

Mainspring and brain & company. (2000). The value of online customer loyalty. The

Value of Online Customer Loyalty.

 

Maslan, A. (2018). E-commerce sector records significant growth. Retrieved from

https://www.thestar.com.my/business/business-news/2018/03/14/e-commercesector-

records-significant-growth/.

 

Mukherjee, A., & Nath, P. (2007). Role of electronic trust in online retailing: A reexamination

of the commitment-trust theory. European Journal of Marketing (Vol.

41). https://doi.org/10.1108/03090560710773390.

 

Ng, W.M. (2018). Malaysia’s E-commerce Growing Despite Doubts. Retrieved

fromhttps://www.pwc.com/my/en/assets/press/180122-focusmy-msiaecommerce-

growing-despite-doubts.pdf.

 

Ong, M. H. A., & Fadilah Puteh. (2017). Quantitative data analysis: choosing between

SPSS, PLS and AMOS in social science research. International Interdisciplinary

Journal of Scientific Research, 3(1), 14–25. Retrieved from

https://www.tandfonline.com/doi/full/10.2753/MTP1069-6679190202.

 

Park, C., Kim, Y., Bianchi, C., & Andrews, L. (2004). A Cross National Study of

Perceived Consumer Risk Towards Online (Internet) Purchasing. The

Multinational Business Review, 23(2), 59–82.

 

Park, I., Bhatnagar, A., & Rao, H. R. (2010). Assurance seals, on-line customer

satisfaction, and repurchase intention. International Journal of Electronic

Commerce, 14(3), 11–34. https://doi.org/10.2753/JEC1086-4415140302.

 

Perneger, T. V., Courvoisier, D. S., Hudelson, P. M., & Gayet-Ageron, A. (2015).

Sample size for pre-tests of questionnaires. Quality of Life Research, 24(1), 147–

151. https://doi.org/10.1007/s11136-014-0752-2.

 

Rezaei, S., & Amin, M. (2013). Exploring online repurchase behavioural intention of

university students in Malaysia Sajad Rezaei * and Muslim Amin, 6(2), 92–119.

 

Rose, S., Clark, M., Samouel, P., & Hair, N. (2012). Online Customer Experience in e-

Retailing: An empirical model of Antecedents and Outcomes. Journal of Retailing,

88(2), 308–322. https://doi.org/10.1016/j.jretai.2012.03.001.

 

Sambada, J., & Bhayani, S. (2018). A Review of Literature on Consumer Privacy

Concerns and Behaviour. International Journal of Management Studies, V(3(9)),

23. https://doi.org/10.18843/ijms/v5i3(9)/04.

 

Semeijn, J., van Riel, A. C. R., & Ambrosini, A. B. (2004). Consumer evaluations of

store brands: Effects of store image and product attributes. Journal of Retailing

and Consumer Services, 11(4), 247–258. https://doi.org/10.1016/S0969-

6989(03)00051-1.

 

Shanthi, R., & Kannaiah, D. (2015). Consumers’s perception on online shopping.

Journal of Marketing and Consumer Research, 13(2), 14–21.

https://doi.org/10.1105/tpc.109.068890.

 

Sullivan, Y. W., & Kim, D. J. (2018). Assessing the effects of consumers’ product

evaluations and trust on repurchase intention in e-commerce environments.

International Journal of Information Management, 39(July 2017), 199–219.

https://doi.org/10.1016/j.ijinfomgt.2017.12.008.

 

Sultan, F., Urban, G. L., Shankar, V., & Bart, I. Y. (2005). Determinants and Role of

Trust in E-Business: A Large Scale Empirical Study. SSRN Electronic Journal,

69(October), 133–152. https://doi.org/10.2139/ssrn.380404.

 

Trivedi, S. K., & Yadav, M. (2018). Predicting online repurchase intentions with esatisfaction

as mediator: a study on Gen Y. VINE Journal of Information and

Knowledge Management Systems, 48(3), 427–447.

https://doi.org/10.1108/VJIKMS-10-2017-0066.

 

Van de Hoef, R. (2012). European eCommerce assessment 2012: Benchmarking the top

200 in online retail. Online Business Innovation, (April).

 

Wang, E. S., & Chou, N. P. (2014). CONSUMER CHARACTERISTICS , SOCIAL

INFLUENCE , AND SYSTEM FACTORS ON ONLINE GROUP-BUYING

REPURCHASING INTENTION Graduate institute of bio-industry management.

Journal of Electronic Commerce Research, 15(2), 119–132.

 

Wang, Y., Wang, Y., & Lee, S. H. (2017). The effect of cross-border e-commerce on

China’s international trade: An empirical study based on transaction cost analysis.

Sustainability (Switzerland), 9(11), 1–13. https://doi.org/10.3390/su9112028.

 

Yang, Z., & Peterson, R. T. (2004). Customer perceived value, satisfaction, and loyalty:

The role of switching costs. Psychology and Marketing, 21(10), 799–822.

https://doi.org/10.1002/mar.20030.

 

Yannis, P., & Nikolaos, B. (2018). Quantitative and Qualitative Research in Business

& Technology: Justifying a Suitable Research Methodology. Review of

Integrative Business and Economics Research, 7(1), 91–105. Retrieved from

https://search.proquest.com/docview/1969776018?accountid=10286&rfr_id=info

%3Axri%2Fsid%3Aprimo.

 

Young, J. (2019). Global ecommerce sales to reach nearly $3.46 trillion in 2019.

Retrieved from https://www.digitalcommerce360.com/article/global-ecommercesales/.

 

Zendehdel, M., Paim, L. H., & Osman, S. B. (2015). Students’ online purchasing

behavior in Malaysia: Understanding online shopping attitude. Cogent Business

and Management, 2(1), 1–13. https://doi.org/10.1080/23311975.2015.1078428.

 

Zhang, A., Hui, Y. Van, & Leung, L. (2004). Air cargo alliances and competition in

passenger markets. Transportation Research Part E: Logistics and Transportation

Review, 40(2), 83–100. https://doi.org/10.1016/S1366-5545(03)00034-6.

 

Zhou, T., & Li, H. (2014). Understanding mobile SNS continuance usage in China from

the perspectives of social influence and privacy concern. Computers in Human

Behavior, 37, 283–289. https://doi.org/10.1016/j.chb.2014.05.008.

 


This material may be protected under Copyright Act which governs the making of photocopies or reproductions of copyrighted materials.
You may use the digitized material for private study, scholarship, or research.

Back to previous page

Installed and configured by Bahagian Automasi, Perpustakaan Tuanku Bainun, Universiti Pendidikan Sultan Idris
If you have enquiries with this repository, kindly contact us at pustakasys@upsi.edu.my or Whatsapp +60163630263 (Office hours only)