Abd-Elaziz, M. E., Aziz, W. M., Khalifa, G. S. A., & Abdel-Aleem, M. (2015).

Determinants of Electronic word of mouth (EWOM) influence on hotel

customers’ purchasing decision. Journal of Faculty of Tourism and Hotels,

Fayoum University, 9(2/2), 194–223.

 

ACTIONLINE. (2018). Dangers of buying fake cosmetics. Retrieved December 24,

2019, from https://www.nst.com.my/actionline/2018/03/343822/dangersbuying-

fake-cosmetics

 

Alhedhaif, S., Lele, U., & Kaifi, B. A. (2016). Brand Loyalty and Factors Affecting

Cosmetics Buying Behavior of Saudi Female Consumers. Journal of Business

Studies Quarterly, 7(3), 24–38.

 

Alias, A. (2018). Malaysia's Internet penetration is now 85.7 per cent. Retrieved

December 24, 2019, from

https://www.nst.com.my/business/2018/03/346978/malaysias-internetpenetration-

now-857-cent

 

Almana, Amal. M., & Mirza, A. A. (2013). The Impact of Electronic Word of Mouth

on Consumers' Purchasing Decisions. International Journal of Computer

Applications, 82(9), 23–31. https://doi.org/10.5120/14145-2286

 

Arndt, J. (1967). Role of Product-Related Conversations in the. Journal of Marketing

Research, 4(3), 291–295.

 

Arumugam, V., & Omar, A. (2016). Electronic Word-of-Mouth Information Adoption

by Online Consumers. International Journal of Science and Research (IJSR)

ISSN, 5(12), 1865–1869. https://doi.org/10.21275/ART20163762

 

Balakrishnan, B. K. P. D., Dahnil, M. I., & Wong, J. Y. (2014). The Impact of Social

Media Marketing Medium toward Purchase Intention and Brand Loyalty among

Generation Y. Procedia - Social and Behavioral Sciences, 148(January), 177–

185. https://doi.org/10.1016/j.sbspro.2014.07.032

 

Bataineh, A. Q. (2015). The Impact of Perceived e-WOM on Purchase Intention: The

Mediating Role of Corporate Image. International Journal of Marketing Studies,

7(1), 126–138. https://doi.org/10.5539/ijms.v7n1p126

 

BBC Bitesite. (2019). What is the World Wide Web?. Retrieved December 24, 2019,

from https://www.bbc.co.uk/bitesize/topics/zkcqn39/articles/z2nbgk7\

 

Brennan, B. (2015). Top 10 Things Everyone Should Know About Women

Consumers. Retrieved December 24, 2019, from

https://www.forbes.com/sites/bridgetbrennan/2015/01/21/top-10-thingseveryone-

should-know-about-women-consumers/#1dfae9c16a8b

 

Brennan, B. (2018). Top 10 things everyone should know about women consumers.

Retrieved December 24, 2019, from

https://www.bloomberg.com/company/stories/top-10-things-everyone-knowwomen-

consumers/

 

Brophy, M. (2019). 25 Online Shopping Statistics That You Should Know. Retrieved

December 24, 2019, from https://fitsmallbusiness.com/online-shoppingstatistics/

 

Bulut, Z. A., & Karabulut, A. N. (2018). Examining the role of two aspects of eWOM

in online repurchase intention: An integrated trust–loyalty perspective. Journal

of Consumer Behaviour, 17(4), 407–417. https://doi.org/10.1002/cb.1721

 

Carousel, Z. (2019). 10 Lipsticks That “Lipstick King” Austin Li ( 李佳琦)

Recommends You Get. Retrieved December 24, 2019, from

https://weekender.com.sg/w/style/li-jiaqi-lipsticks-recommends/

 

Chen, C. W., Chen, W. C., & Chen, W. K. (2014). Understanding the effects of

eWOM on cosmetic consumer behavioral intention. International Journal of

Electronic Commerce Studies, 5(1), 97–102. https://doi.org/10.7903/ijecs.1030

 

Cheung, C. M. K., Lee, M. K. O., & Rabjohn, N. (2008). The impact of electronic

word-of-mouth: The adoption of online opinions in online customer

communities. Internet Research, 18(3), 229–247.

https://doi.org/10.1108/10662240810883290

 

Connelly, B. L., Certo, S. T., Ireland, R. D., & Reutzel, C. R. (2011). Signaling theory:

A review and assessment. Journal of Management, 37(1), 39–67.

https://doi.org/10.1177/0149206310388419

 

Dancer, R. (2018). Dangerous Mercury Levels Found in Some Skin Care Bought on

Amazon, eBay. Retrieved December 24, 2019, from

https://www.allure.com/story/mercury-in-skin-care-products-amazon-ebayreport

 

Debra Jaliman, M. (2019). Skin Reactions to Beauty Products. Retrieved December

24, 2019, from https://www.webmd.com/allergies/cosmetics

 

Editorial Team. (2017). The History of Online Shopping – From the 1960’s to the

1990’s. Retrieved December 24, 2019, from https://1stwebdesigner.com/historyof-

online-shopping/

 

Ell, K. (2019). Millennial Spending Power. Retrieved January 13, 2020, from

https://wwd.com/business-news/financial/millennial-fueling-new-industries-

1203130209/

 

Elseidi, R. I., & El-Baz, D. (2016). Electronic word of mouth effects on consumers’

brand attitudes, brand image. International Conference on Restructuring of the

Global Economy (ROGE), University of Oxford, UK, 7(5), 268–276.

 

Hair, J. F., Wolfinbarger, M., Money, A. H., Samouel, P., & Page, M. J.

(2015). Essentials of Business Research Methods (2nd ed.). New York:

Routledge.

 

Hanbury, M. (2019). Amazon is being flooded by fake 5-star reviews. Retrieved

December 24, 2019, from https://www.businessinsider.my/amazon-flooded-byfake-

five-star-reviews-2019-4/?r=US&IR=T

 

Haziq, N. A. (2019). 7 produk kosmetik diharamkan penjualan serta-merta | Astro

Awani. Retrieved December 24, 2019, from http://www.astroawani.com/beritamalaysia/

7-produk-kosmetik-diharamkan-penjualan-serta-merta-214292

 

Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic

word-of-mouth via consumer-opinion platforms: What motivates consumers to

articulate themselves on the Internet? Journal of Interactive Marketing, 18(1),

38–52. https://doi.org/10.1002/dir.10073

 

Host, A. (2016). The History of E-Commerce, Online Shopping Evolution, and

Buyers Behavior. Retrieved December 24, 2019, from

https://www.altushost.com/the-history-of-e-commerce-online-shoppingevolution-

and-buyers-behaviour/

 

Huiwen, N. (2018). 18 cosmetic products found to contain high levels of mercury and

other potent undeclared ingredients: HSA. Retrieved December 24, 2019, from

https://www.straitstimes.com/singapore/18-cosmetic-products-found-to-containhigh-

levels-of-mercury-and-other-potent-undeclared

 

Hussain, S., Ahmed, W., Jafar, R. M. S., Rabnawaz, A., & Jianzhou, Y. (2017).

eWOM source credibility, perceived risk and food product customer’s

information adoption. Computers in Human Behavior, 66, 96–102.

https://doi.org/10.1016/j.chb.2016.09.034

 

Hwong, C. (2018). E-commerce demographic: who shops online? Retrieved from

https://vertoanalytics.com/chart-week-e-commerce-demographics-shops-online/

 

International Trade Aministration. (2019). Malaysia - eCommerce | export.gov.

Retrieved December 24, 2019, from

https://www.export.gov/article?id=Malaysia-E-Commerce

 

Ismagilova, E., Slade, E. L., Rana, N. P., & Dwivedi, Y. K. (2019). The Effect of

Electronic Word of Mouth Communications on Intention to Buy: A Meta

Analysis. Information Systems Frontiers, (2015).

https://doi.org/10.1007/s10796-019-09924-y

 

Laerd Statistics. (2018). Understanding Descriptive and Inferential Statistics | Laerd

Statistics. Retrieved December 24, 2019, from

https://statistics.laerd.com/statistical-guides/descriptive-inferentialstatistics.

php

 

Lee, S. (2009). How do online reviews affect purchasing intention? African Journal of

Business Management, 3(10), 576–581. https://doi.org/10.5897/AJBM09.204

 

Lin, C., Wu, Y.-S., & Chen, J.-C. V. (2013). Electronic Word-of-Mouth: The

Moderating Roles of Product Involvement and Brand Image. Proceedings of

2013 International Conference on Technology Innovation and Industrial

Management, 29–47.

 

Litvin, S. W., Goldsmith, R. E., & Pan, B. (2008). Electronic word-of-mouth in

hospitality and tourism management. Tourism Management, 29(3), 458–468.

https://doi.org/10.1016/j.tourman.2007.05.011

 

Lkhaasuren, M., & Nam, K.-D. (2019). The Effect of Electronic Word of Mouth

(eWOM) on Purchase Intention on Korean Cosmetic Products in the

Mongolian Market. Korea International Trade Research Institute, 14(4), 161–

175. https://doi.org/10.16980/jitc.14.4.201808.161

 

Lopaciuk, A., & Loboda, M. (2013). Global Beauty Industry Trends in the 21st

Century. Knowledge Management & Innovation Knowledge and Learning,

1079–1087. Retrieved from http://www.toknowpress.net/ISBN/978-961-6914-

02-4/papers/ML13-365.pdf

 

López, M., & Sicilia, M. (2014). Determinants of E-WOM influence: The role of

consumers’ internet experience. Journal of Theoretical and Applied Electronic

Commerce Research, 9(1), 28–43. https://doi.org/10.4067/S0718-

18762014000100004

 

Lu, L. C., Chang, W. P., & Chang, H. H. (2014). Consumer attitudes toward blogger’s

sponsored recommendations and purchase intention: The effect of sponsorship

type, product type, and brand awareness. Computers in Human Behavior, 34,

258–266. https://doi.org/10.1016/j.chb.2014.02.007

 

Lu, J. (2014). Research shows men are more likely to shop on mobile than women.

Retrieved December 24, 2019, from https://www.washingtonpost.com/gdprconsent/?

destination=%2fnews%2ftechnology%2fwp%2f2014%2f08%2f06%

2fresearch-shows-men-are-more-likely-to-shop-on-mobile-thanwomen%

2f%3f

 

Lupis, J. C. (2017). E-Commerce's Share of FMCG Sales, by Category. Retrieved

December 24, 2019, from https://www.marketingcharts.com/industries/cpgand-

fmcg-79059

 

Matute, J., Polo-Redondo, Y., & Utrillas, A. (2016). The influence of EWOM

characteristics on online repurchase intention. Online Information Review,

40(7), 1090–1110. https://doi.org/10.1108/oir-11-2015-0373

 

Mcleod, S. (2018). Questionnaire. Retrieved December 24, 2019, from

https://www.simplypsychology.org/questionnaires.html

 

Mehrad, D., & Mohammadi, S. (2017). Word of Mouth impact on the adoption of

mobile banking in Iran. Telematics and Informatics, 34(7), 1351–1363.

https://doi.org/10.1016/j.tele.2016.08.009

 

Mercer-Myers, B. C. (2015). History of PayPal: the history of the biggest online

payment system in the world. Retrieved December 24, 2019, from

https://www.techworld.com/picture-gallery/business/history-of-paypal-1998-

now-3630386/

 

Migin, M. W. (2018). Determinants of eWOM to Consumers’ Purchase Intention.

ASIA International Multidisciplinary Conference 2018, (May), 1–4. Retrieved

from https://www.researchgate.net/publication/328569882%0ADeterminants

 

Mohd Sam, M. F., & Tahir, M. N. H. (2009). Website Quality and Consumer Online

Purchase Intention of Air Ticket. International Journal of Basic & Applied

Sciences, 9(10).

 

Mosley, M. and Mosley, M. (2019). Why is Word of Mouth Marketing so Important?.

[online] Social Media Today. Available at:

https://www.socialmediatoday.com/marketing/why-word-mouth-marketing-soimportant

 

Nasiruddin, K., Hashim, H., & Raja Yusof, R. N. (2016). Electronic Word of Mouth :

Exploring the Consumer Perspective. 4(2), 19–25.

https://doi.org/10.24924/ijabm/2016.11/v4.iss2/19.25

 

Naz, F. (2014). Word of Mouth and Its Impact on Marketing. International Journal of

Scientific and Research Publications, 4(1), 2250–3153. Retrieved from

www.ijsrp.org

 

Nelson, A. (2019). Women Drive Majority of Consumer Purchasing and It’s Time to

Meet Their Needs. Retrieved December 24, 2019, from

https://www.inc.com/amy-nelson/women-drive-majority-of-consumerpurchasing-

its-time-to-meet-their-needs.html

 

New World Encyclopedia (2018). Online shopping. Retrieved January 1, 2020, from

https://www.newworldencyclopedia.org/entry/online%20shopping#

 

Ng, H. (2018). 18 cosmetic products found to contain high levels of mercury and other

potent undeclared ingredients: HSA. Retrieved December 24, 2019, from

https://www.straitstimes.com/singapore/18-cosmetic-products-found-tocontain-

high-levels-of-mercury-and-other-potent-undeclared

 

Nielsen. (2012). Global Trust in Advertising and Brand Messages. The Nielsen

Company, (April), 1–10.

 

Nielsen. (2014). E-commerce: Evolution or revolution in the fast-moving consumer

goods world? The Nielsen Company, (August), 1–21.

 

Obiedat, R. (2013). Impact of Online Consumer Reviews on Buying Intention of

Consumers in UK: Need for Cognition as the Moderating Role. International

Journal of Advanced Corporate Learning (IJAC), 6(2), 16.

https://doi.org/10.3991/ijac.v6i2.2910

 

OMI. (2018). Infographic: A History of Social Commerce and Its Uses. Retrieved

January 1, 2020, from https://medium.com/online-marketinginstitute/

infographic-a-history-of-social-commerce-and-its-uses-e9981a07565a

 

Park, D. H., Lee, J., & Han, I. (2007). The effect of on-line consumer reviews on

consumer purchasing intention: The moderating role of involvement.

International Journal of Electronic Commerce, 11(4), 125–148.

https://doi.org/10.2753/JEC1086-4415110405

 

Putri, L., & Wandebori, H. (2016). Factors Influencing Cosmetics Purchase Intention

in Indonesia Based Online Review. Icebess, 1, 255–263.

 

Rahim, M. A. (2018). The Factors That Influence the Consumption of Local Cosmetic

Products Among Consumers in Kota Bharu ,. Business and Management, ISBN:

978-(January).

 

Rajput, N. (2016). Cosmetics Market Size, Share, Industry Trends and Analysis.

Retrieved December 24, 2019, from

https://www.alliedmarketresearch.com/cosmetics-market

 

Reza Jalilvand, M., & Samiei, N. (2012). The impact of electronic word of mouth on a

tourism destination choice. Internet Research, 22(5), 591–612.

https://doi.org/10.1108/10662241211271563

 

Sa’ait, N.,Kanyan, A. & Nazrin, M. F. (2016). (2016). The Effect of E-WOM on

Customer Purchase Intention. International Academic Research Journal of

Social Science, Vol. 2(1), pp. 73-80. International Academic Research Journal

of Social Science 2(1), 2(1), 73–80.

 

Saunders, M., Lewis, P., & Thornhill, A. (2015). Research Methods for Business

Students (7th Edition) (7th ed.). England: Pearson.

 

Schindler, P. S., & Cooper, D. R. (2002). Business Research Methods (Eight Edition).

New York: McGraw-Hill/Irwin.

 

Sekaran, U., & Bougie, R. (2016). Research Methods For Business: A Skill Building

Approach, 7th Edition (7th ed.). United Kingdom: Wiley.

 

Smith, C. (2016). The surprising facts about who shops online and on mobile.

Retrieved December 24, 2019, from https://www.businessinsider.com/thesurprising-

demographics-of-who-shops-online-and-on-mobile-2014-

6?IR=T&r=MY

 

Spiegel Research Center. (2017). How Online Reviews Influence Sales. 1–20.

Retrieved from https://spiegel.medill.northwestern.edu/online-reviews/

 

Srivastava, D., & Sharma, R. W. (2017). Developing a Model for Studying the

Antecedents and Effects of Word of Mouth (WoM) and e-WoM Marketing

Based on Literature Review. Jindal Journal of Business Research, 6(1), 25–43.

https://doi.org/10.1177/2278682117700307

 

Sussman, S. W., & Siegal, W. S. (2003). Informational influence in organizations: An

integrated approach to knowledge adoption. Information Systems Research,

14(1), 47–65. https://doi.org/10.1287/isre.14.1.47.14767

 

Sutanto, M. A., & Aprianingsih, A. (2016). The Effect of Online Consumer Review

Toward Purchase Intention : A Study in Premium Cosmetic in Indonesia.

International Conference on Ethics of Business, Economics, and Social

Science, 218–230. https://doi.org/10.1007/s10067-008-0838-8

 

Talukder, M. (2016). Managing Innovation Adoption: From Innovation to

Implementation (1st ed.). New York: Routledge.

 

Teng, S., Khong, K. W., Chong, A. Y. L., & Lin, B. (2017). Examining the impacts of

electronic word-of-mouth message on consumers’ attitude. Journal of

Computer Information Systems, 57(3), 238–251.

https://doi.org/10.1080/08874417.2016.1184012

 

Thi, T. H., & Costello, J. (2017). Quality versus Quantity: An Investigation into

Electronic Word of Mouth’s Influence on Consumer Buying Intention. Journal

of Promotional Communications, 5(2), 137–155. Retrieved from

http://promotionalcommunications.org/index.php/pc/about/submissions

 

USC Libraries. (2019). Research Guides: Organizing Your Social Sciences Research

Paper: Quantitative Methods. Retrieved December 24, 2019, from

https://libguides.usc.edu/writingguide/quantitative

 

Vijalapuram, S. (2019). How to read a Regression Table. Retrieved December 24,

2019, from /https://www.freecodecamp.org/news/https-medium-comsharadvm-

how-to-read-a-regression-table-661d391e9bd7-708e75efc560/

 

Von Mohrenfels, H., & Klapper, D. (2014). Sharing in Social Networks: How

Signalling Increases Product Appeal. Marketing: ZFP – Journal of Research

and Management, 36(1), 22-36. Retrieved from

www.jstor.org/stable/26426709

 

West, J. (2019). Data Collection. Retrieved December 24, 2019, from

https://www.researchconnections.org/childcare/datamethods/survey.jsp

 

Wu, J.-F., & Chang, Y. P. (2016). Multichannel integration quality, online perceived

value and online purchase intention: A perspective of land-based retailers.

Internet Research, 26(5), 78–79.

 

Wu, P. C. s., & Wang, Y. C. (2011). The influences of electronic word-of-mouth

message appeal and message source credibility on brand attitude. Asia Pacific

Journal of Marketing and Logistics, 23(4), 448–472.

https://doi.org/10.1108/13555851111165020

 

Yang, Q. (2019). The Live-Stream “Incident” that Rocked China’s KOL Market.

Retrieved December 24, 2019, from https://jingdaily.com/the-live-streamincident-

that-rocked-chinas-kol-market/

 

Zainol, Z., & Shokory, S. M. (2018). Modul Statistik Perniagaan. Perak: Zuraidah

Zainol.

 

Zavertailo, O. (2018). Top Reasons Why People Buy Fake Goods. Retrieved

December 24, 2019, from https://medium.com/simplybrand/top-reasons-whypeople-

buy-fake-goods-c3ddfc36d1e3

 

Zhang, W., & Watts, S. a. (2008). Journal of the Association for Information Systems

Capitalizing on Content : Information Adoption in Two Online communities

Capitalizing on Content : Information Adoption in Two. Journal of the

Association for Information Systems, 9(2), 73–94. https://doi.org/Article

 

Zikmund, W., Babin, B., Carr, J., & Griffin, M. (2010). Business Research Methods

Eight Edition. Cengage Learning., 668.