Visual  communication  design  is  a  necessity  in  advertising.  However,  it  carries  different  interpretations  by  different  audiences.  Therefore,  this  study  was  conducted  to  discover  Islamic commodification signs on advertisements, with attempts to understand the meanings of  those   signs,  and  to  investigate  their  effects  of  semantic  noise  interpretations  of  the  messages. This study’s meaning-making framework adapted two important theories in the visual field  – symbolic interactionism and communication model. This study began with a content analysis of  seven billboards and continued with semi-structured interviews to get in- depth   feedbacks   from    a   maximum   variation   purposive   sampling   of   12   informants. Practitioners of visual  communication field like art director and graphic designer, lecturer, and student from the same  field were also involved. This studyâ€.....

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