It is imperative to have a thorough awareness of the relationship between ISO 9001 quality management and customer satisfaction. It is on this basis that this study aims to analyze the link that exists between customer satisfaction and ISO 9001 Quality Management proxies by dedication to quality, employee participation, and fact-based management. The descriptive survey design was used for this study, and primary data were collected using a self-developed questionnaire from 630 randomly chosen respondents from a population of 17836 employees of 30 manufacturing companies in Lagos State, Nigeria. Deming’s Theory of Total Quality Management and Signaling Theory underpinned the study. The Statistical Package for Social Scientists (SPSS 21.0) was used to evaluate the four hypotheses raised using the Pearson Product Moment Correlation Coefficient at 0.05 significance level and multiple regression. The study found that dedication to quality, and employee participation have a significant pos.....

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