UPSI Digital Repository (UDRep)
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1 | 2020 article | Role of Malaysian mass media in promoting Thirukkural T. Perumal Malaysian Tamils originated from South India, being a minority group faces a lot of challenges in preserving and maintaining their identity, culture, language and literature. Both printed and electronic mass media had played an important role in maintaining Tamil language and literature in Malaysia, a multilingual and multi-cultural nation. Thirukkural is an ancient scripture in Tamil literature, was written by Thiruvalluvar is the only Tamil literary work which has gained so much importance and has seen many translations and commentaries into almost all major languages of the world (Bharathi, Sridevi, & Varshitha, , 2017). Thirukkural also is beacon and guide to life, though written millenniums ago its principles are still relevant in present day contexts and stand as an embodiment of human life (Madhusudanan & Nalini, 2015). Therefore, it is imperative that Thirukkkural need to be reinforced into the society especially among the diaspora community. Generally, diaspora countries such ..... 510 hits |