E-Commerce is the process of conducting business over computer networks. Anyone, regardless of location, can use the Internet's services to buy or sell products. Unlike traditional commerce, which requires a person to go out and get products, online shopping has made it easier for humans to reduce physical work and save time. In recent years, e-commerce businesses are adopting new digital marketing strategies such as live video streaming in order to provide more authentic information to their customers. As a result, the purpose of this study is to develop an application called ONLive, which is a blending of e-commerce and a live streaming model. The development of this application was based on the Iterative Waterfall Methodology. Furthermore, a Google Form survey was used to collect responses from 10 potential users, including university students, and 10 university students were interviewed to elicit requirements. Based on the requirements analysis results, a customer segmen.....

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