UPSI Digital Repository (UDRep)
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UPSI Digital Repository (UDRep)
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| Total records found : 2 |
| Simplified search suggestions : Norhisham Mohamad Nordin |
| 1 | 2017 Article | Reka bentuk Gamifikasi pembelajaran Geografi berasaskan permainan Geoplay Nisa Khairuddin, Zulkifli Che Zalina, Abdul Aziz Nor Azah, Mohamad Nordin Norhisham, 6455 hits |
| 2 | 2023 Article | Optimizing creative digital content among magazine publishing company in malaysia during pandemic covid-19 Norhisham Mohamad Nordin The Covid-19 outbreak is now spreading across the globe, leaving a trail of destruction in its wake. This study is aimed to investigate the impact of Covid-19 on the Malaysian magazine publishing industry. Thus, the publishing companies have to optimize their creative digital content through new media and consider that their potential of audiences spend several hours per day in using this media across various platforms. The objective of this research study is to identify the importance of creative digital content platforms used by the publishing company to reach their target market and to explore the magazine publishers main reason in creating creative digital content during Covid-19 crisis. To understand the effectiveness of creative digital content for magazine produce by the publishers, this study used a qualitative research method and conducted an in-depth interview with people/publishers/writers content and editorial unit. As a result, this study indicated that it is not surprisin..... 259 hits |
