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Simplified search suggestions : Wan Mustaffa Wan Salmuni Abdul Rahman Rafiduraida Ahmad Noor Lela Ab Wahid Hariyaty
12017
Article
 The customers cognitive evaluation of service experience: an empirical comparison between service personal values and service value
Wan Mustaffa Wan Salmuni, Abdul Rahman Rafiduraida, Ahmad Noor Lela, Ab Wahid Hariyaty,
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