UPSI Digital Repository (UDRep)
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Total records found : 1 |
Simplified search suggestions : Wong Weng Hao |
1 | 2021 article | Sentiment analysis of snapchat application\'s reviews Wong, Weng Hao Sentiment analysis is a process of extracting opinion and subjectivity knowledge from user generated text content without the need to monitor the reviews manually. It can help to obtain an overview on performance of a product or subject based on the reviews from users. The aim of this study is to classify the Snapchat application's reviews into different polarities which are positive, neutral or negative. Next, the most frequent words are identified. Furthermore, Multinomial Na�ve Bayes and Random Forest classification algorithm are used to predict the user's rating. The performances of the classification models are evaluated using accuracy, precision, recall and F1-score. The results showed majority of the Snapchat users had a positive experience with the total of 6037 positive reviews. Based on the performance measures, Multinomial Na�ve Bayes classification algorithm performed slightly better than the Random Forest classification algorithm in predicting the rating of Snapchat ap..... 350 hits |