The development of ONLIVE: live shopping app at UPSI

E-Commerce is the process of conducting business over computer networks. Anyone, regardless of location, can use the Internet's services to buy or sell products. Unlike traditional commerce, which requires a person to go out and get products, online shopping has made it easier for humans to reduce physical work and save time. In recent years, e-commerce businesses are adopting new digital marketing strategies such as live video streaming in order to provide more authentic information to their customers. As a result, the purpose of this study is to develop an application called ONLive, which is a blending of e-commerce and a live streaming model. The development of this application was based on the Iterative Waterfall Methodology. Furthermore, a Google Form survey was used to collect responses from 10 potential users, including university students, and 10 university students were interviewed to elicit requirements. Based on the requirements analysis results, a customer segment with 6 gains and 5 pains was created in Value Proposition (VP) Canvas. As a result, 5 gain creators and 5 pain relievers were proposed as key features in the app as part of the VP Canvas solution. Android Studio, Flutter, ZEGOCLOUD, and Firebase are used to create the app. There are 28 functions available, including live video streaming, shopping, chat, login and account registration, and selling. When everything is in order, System Usability Scale (SUS) testing begin. Gradually, the ONLive application development has been completed. It is hoped that it will benefit students and university residents.