UPSI Digital Repository (UDRep)
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Abstract : Perpustakaan Tuanku Bainun |
Keusahawanan merupakan alternatif skop pekerjaan baru selain bekerja makan gaji
yang mampu untuk mengurangkan kadar pengangguran dalam kalangan graduan
lepasan universiti. Kemahiran keusahawanan perlu ada dalam diri setiap individu yang
berhasrat untuk menceburi bidang keusahawanan. Namun, masih kurang kajian yang
dilaksanakan untuk mengenal pasti kesan kemahiran keusahawanan terhadap budaya
keusahawanan seseorang individu. Oleh itu, kajian ini dijalankan bagi mengenal pasti
pengaruh kemahiran pengurusan, kewangan dan pemasaran terhadap budaya
keusahawanan dalam kalangan pelajar Fakulti Pengurusan dan Ekonomi (FPE), UPSI.
Kajian ini menggunakan pendekatan kuantitatif. Sampel kajian ini terdiri daripada 320
orang pelajar FPE, UPSI yang dipilih melalui teknik pensampelan rawak mudah. Data
yang dikutip menggunakan borang kajian soal selidik secara dalam talian dan dianalisis
melalui analisis regresi berganda dengan menggunakan perisian Statistical Package For
The Social Sciences (SPSS) versi 25.0. Dapatan kajian ini menunjukkan bahawa
kemahiran pengurusan, kewangan dan pemasaran mempengaruhi budaya
keusahawanan secara positif dan signifikan dalam kalangan pelajar FPE, UPSI. Kajian
ini dapat membantu pelajar IPT, pihak IPT, usahawan dan kerajaan dalam pembudayaan
keusahawanan serta membangunkan bidang keusahawanan. Namun begitu, kajian ini
masih mempunyai keterbatasan tertentu disebabkan oleh beberapa faktor yang
memerlukan penambahbaikan dalam kajian yang akan dijalankan pada masa yang akan
datang. |
References |
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