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Type :final_year_project
Subject :HD Industries. Land use. Labor
Main Author :Lukman Akif Zahari
Title :Pengaruh kemahiran pengurusan kewangan dan pemasaran terhadap budaya keusahawanan dalam kalangan pelajar Fakulti Pengurusan dan Ekonomi UPSI
Place of Production :Tanjong Malim
Publisher :Fakulti Pengurusan dan Ekonomi
Year of Publication :2024
Corporate Name :Perpustakaan Tuanku Bainun
PDF Guest :Click to view PDF file

Abstract : Perpustakaan Tuanku Bainun
Keusahawanan merupakan alternatif skop pekerjaan baru selain bekerja makan gaji yang mampu untuk mengurangkan kadar pengangguran dalam kalangan graduan lepasan universiti. Kemahiran keusahawanan perlu ada dalam diri setiap individu yang berhasrat untuk menceburi bidang keusahawanan. Namun, masih kurang kajian yang dilaksanakan untuk mengenal pasti kesan kemahiran keusahawanan terhadap budaya keusahawanan seseorang individu. Oleh itu, kajian ini dijalankan bagi mengenal pasti pengaruh kemahiran pengurusan, kewangan dan pemasaran terhadap budaya keusahawanan dalam kalangan pelajar Fakulti Pengurusan dan Ekonomi (FPE), UPSI. Kajian ini menggunakan pendekatan kuantitatif. Sampel kajian ini terdiri daripada 320 orang pelajar FPE, UPSI yang dipilih melalui teknik pensampelan rawak mudah. Data yang dikutip menggunakan borang kajian soal selidik secara dalam talian dan dianalisis melalui analisis regresi berganda dengan menggunakan perisian Statistical Package For The Social Sciences (SPSS) versi 25.0. Dapatan kajian ini menunjukkan bahawa kemahiran pengurusan, kewangan dan pemasaran mempengaruhi budaya keusahawanan secara positif dan signifikan dalam kalangan pelajar FPE, UPSI. Kajian ini dapat membantu pelajar IPT, pihak IPT, usahawan dan kerajaan dalam pembudayaan keusahawanan serta membangunkan bidang keusahawanan. Namun begitu, kajian ini masih mempunyai keterbatasan tertentu disebabkan oleh beberapa faktor yang memerlukan penambahbaikan dalam kajian yang akan dijalankan pada masa yang akan datang.

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