Exploring visual representation of Malaysia identity as a medium of communication in nation brand

Idris Muhammad Zaffwan,

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Type :	article
Subject :	P Philology. Linguistics
ISSN :	2090-4274
Main Author :	Idris Muhammad Zaffwan,
Title :	Exploring visual representation of Malaysia identity as a medium of communication in nation brand

Place of Production :	-
Year of Publication :	2017

Full Text :

Visual form on packaging design are (is) primary vehicle for communicating information to consumers including to describe the product image, brand image, country of origin (COO) and nation brand. Therefore, the purpose of this paper is to examine consumers' perception on visual representation of Malaysia through visual stimuli. A total of 120 visual stimuli are tested through survey questionnaire across 160 participants. Based on the consumers' point of view, the findings of this study showed that visual from three categories (i.e., personality, nation's icon, landmark) are the highest percentage. This research not only focusing (focuses) on the visual form per se, but the findings from the research eventually will help researchers to explore on visual styles based on stimuli that have been tested.

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