1. Abas, Z.W., Peng, C.L. & Mansor, N. A study on learner readiness for mobile learning at Open University Malaysia. 2009. In Proceedings of the IADIS 2009, 151-157. 2. Ariffin, S. A., Dyson, L. E., & Hoskins McKenzie, D. 2012. Content is King: Malaysian Industry Experts’ Point of View on Local Content for Mobile Phones. Journal of Mobile Technologies, Knowledge & Society. 2012, 2012 (January 2012), 1-9. DOI: 10.5171/2012.738493 3. Barbour, R. (ed.). 2007. Doing focus group. London SAGE Publications. 4. Bernama, Telcos should have more cultural content: Rais, Star Publication (M) Bhd, Malaysia. 2010. Retrieved August 15, 2010, from http://thestar.com.my/news/story.asp?file=/2010/1/19/n ation/20100119201644&sec=nation 5. Braun, V. & Clarke, V. 2006. Using thematic analysis in psychology. Qualitative Research in Psychology. 3, 2, 77-101. http://dx.doi.org/10.1191/1478088706qp063oa 6. Diah, N.M., Ismail, M., Hami, P.M.A., & Ahmad, S. Assisted Jawi writing (AJaW) software for children. 2011. In Proceedings of the IEEE ICOS 2011, 322-326. 7. Dyson, L.E., Lawrence, E., Litchfield, A. & Zmijewska, A. 2008. M-fieldwork for information systems students. In Proceedings of the IEEE Hawaii ICSS 2008, ACM Press, 1-10. DOI:10.1109/HICSS.2008.236 8. Hussin, S., Manap, M.R., Amir, Z. & Krish, P. 2012. Mobile learning readiness among Malaysian students at higher learning institutes. Asian Social Science. 8, 12, 276-283. 9. ICON2. Mobile content development, Cyberjaya Malaysia. 2012. Retrieved September 10, 2012, from http://www.mscmalaysia.my/icon 10. Ishak, M. S.A. & Firdaus, A. S. 2010. Importance of capacity building for the digital content industry in Malaysia. Jurnal Pengajian Media Malaysia. 9, 1, 1-9. 11. Kementerian Pendidikan Malaysia. Malaysian Development Plan for Education 2015-2025. 2016. Retrieved January 1, 2017 from http://www.ptsb.edu.my/images/1. Pelan Pembangunan Pendidikan Malaysia 2015-2025 Pendidikan Tinggi.pdf 12. Kolb, D.A. 1984. Experiential learning: experience as the source of learning and development. New Jersey, Prentice Hall. 13. Lai, C.H., Yang, J.C., Chen, F.C., Ho, C.W. & Chan, T.W. 2007. Affordances of mobile technologies for experiential learning: the interplay of technology and pedagogical practices. Journal of Computer Assisted Learning. 23, 44, 326-337. DOI: 10.1111/j.1365- 2729.2007.00237.x 14. Mastor, K.A., Jin, P. & Cooper, M. 2000. Malay culture and personality. American Behavioral Scientist. 44, 1, 95-111. 15. Myers, M.D. & Avison, D. 2002. An introduction to qualitative research in information systems. London, SAGE Publications Ltd. 16. Naismith, L., Lonsdale, P., Vavoula, G. & Sharples, M. 2004. Report 11: literature Review in mobile technologies and learning. A report for NESTA Futurelab University of Birmingham. Retrieved January 1, 2017, from http://futurelab.org.uk/research/reviews/reviews_11_an d12/11_02.htm 17. Pettit, J. & KukulskaHulme, A. 2007. Going with the grain: mobile devices in practice. Australasian Journal of Educational Technology. 23, 1, 17-33. 18. Prensky, M. 2005. What can you learn from a cell phone? Almost anything!. Innovate. 1, 5, 1-8. 19. Saldaña, J. 2009. The coding manual for qualitative researchers. London, Sage Publications Limited. 20. So, H.-J. 2012. Turning on mobile learning in Asia: Illustrative initiatives and policy implications. UNESCO Working Paper Series on Mobile Learning, United Nations Educational, Scientific and Cultural Organization, Paris. Retrieved January 1, 2017, from http://unesdoc.unesco.org/images/0021/002162/216283 E.pdf 21. Shiratuddin, N. & Zaibon, S.B. 2010. Mobile game based learning with local content and appealing characters. International Journal of Mobile Learning and Organisation. 4, 1, 55-82. DOI:10.1504/IJMLO.2010.029954. 22. Zaibon, S.B. & Shiratuddin, N. 2010. Heuristics evaluation strategy for mobile game based learning. In Proceedings of the IEEE International Conference on Wireless, Mobile, and Ubiquitous Technologies in Education 2010, 127-131.