Faktor kritikal kejayaan usahawan wanita atas talian di Daerah Perak Tengah dari perspektif pendidikan dan latihan keusahawanan

Sofiah Mohamad

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Type :	thesis
Subject :	HB Economic Theory
Main Author :	Sofiah Mohamad
Title :	Faktor kritikal kejayaan usahawan wanita atas talian di Daerah Perak Tengah dari perspektif pendidikan dan latihan keusahawanan

Place of Production :	Tanjong Malim
Publisher :	Fakulti Pengurusan dan Ekonomi
Year of Publication :	2020
Notes :	with cd
Corporate Name :	Universiti Pendidikan Sultan Idris
PDF Guest :	Click to view PDF file

Abstract : Universiti Pendidikan Sultan Idris

Pendidikan dan latihan keusahawanan yang diterima oleh usahawan sudah semestinya menjadi pemangkin kepada kejayaan mereka. Hal ini demikian kerana golongan ini dilihat memiliki nilai tambah berbanding individu yang tidak memiliki latar belakang pendidikan dan latihan keusahawanan. Oleh itu kajian ini dilakukan untuk meneroka faktor-faktor kejayaan kritikal usahawan wanita Bumiputera di Daerah Perak Tengah yang terlibat dalam perniagaan atas talian terutamanya daripada perspektif pendidikan dan latihan keusahawanan. Kajian ini turut menelusuri cabaran-cabaran yang mereka hadapi sewaktu menjalankan perniagaan atas talian. Kajian ini menggunakan pendekatan kualitatif dengan menemubual enam orang responden yang dipilih melalui kaedah persampelan bukan kebarangkalian dan bola salji (snowball). Responden yang dipilih mestilah seorang usahawan wanita, berniaga secara atas talian dan merupakan permastautin tetap di daerah tersebut. Dapatan kajian dianalisis dengan menggunakan pendekatan Analisis Tematik yang telah digunapakai oleh Braun dan Clarke (2013). Dapatan kajian ini menunjukkan pendidikan dan latihan keusahawanan bukanlah faktor utama kejayaan usahawan wanita atas talian di daerah Perak Tengah tetapi hubungan atau jaringan yang baik, produk berkualiti dan motivasi penetuan kendiri untuk menjana lebih pendapatan dilihat lebih dominan. Secara kesimpulanya, pendidikan dan latihan keusahawanan hari ini perlu diberi perhatian dan diperkasakan kerana ianya merupakan komponen penting dalam melahirkan usahawan yang kreatif dan inovatif serta berdaya saing. Oleh itu kajian ini diharapkan dapat membantu pihak yang berkaitan seperti pihak Kerajaan Malaysia, Kementerian Pembangunan Usahawan dan Koperasi serta Kementerian Pendidikan Malaysia dalam merangka strategi untuk membantu rakyat negara ini menjadi usahawan yang berfikiran global.

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