UPSI Digital Repository (UDRep)
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Abstract : Universiti Pendidikan Sultan Idris |
Kajian ini dijalankan untuk mengkaji faktor kebergunaan dan pengaruh rakan sebaya
ke atas niat pembelian dalam talian pelajar tahun akhir Fakulti Pengurusan dan
Ekonomi, Universiti Pendidikan Sultan Idris (UPSI). Terdapat dua faktor yang
difokuskan dalam kajian ini iaitu kebergunaan dan pengaruh rakan sebaya. Sampel
kajian ini terdiri daripada 113 orang pelajar tahun akhir Fakulti Pengurusan dan
Ekonomi, UPSI. Analisis regresi pelbagai digunakan untuk menguji hipotesis yang
dicadangakan. Kajian ini adalah satu kajian deskriptif kuantitatif yang berbentuk
tinjauan. Instrumen yang digunakan dalam kajian ini adalah boring soal selidik. Kajian
ini menggunakan perisian Statistical Package for the Social Sciences (SPSS) versi 23
dalam proses penganalisisian data. Dapatan kajian ini menunjukkan bahawa niat
pembelian dalam talian pada dua pengaruh, iaitu kebergunaan dan pengaruh rakan
sebaya mempunyai hubungan yang signifikan. Kajian ini dapat memberi maklumat
berguna kepada penyelidik lain yang ingin meluaskan kajian ini dan Kementerian
Pendidikan Malaysia bagi merangkan program pengurusan perniagaan. Namun,
replikasi dan penambahbaikan terhadap kajian ini amatlah diharapakan. |
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