Theme and trend forecast for Malaysian woman modest wear in year 2024 (idea for raya OOTD)

Nur Fatin Umar

Abstract

Fashion trend forecasting is the prediction of mood, behaviors and buying habits of the consumer. It is no longer a question of identifying your customers by demographic and sociographic. Malaysia does not have any forecaster that predict the upcoming trend for fashion industry. Usually, Malaysian designers will usually refer to the international forecaster such as WGSN or trendwatching.com or else, to gain some idea to produce a design. This study was focused on the forecast of modesty fashion specifically for year 2024. The objectives were 1. To establish a local trend forecasting and theme to use in local modest clothing. 2. To analyses the trend forecast for modest wear on year 2024. 3. To proposed a theme forecast of modest wear based from collected data of trend forecast for 2024. Quantitative method was used in this research. The questionnaire was created undertake a survey on the Trend Forecasting for Malaysia Modest Wear for year 2024 among woman 18 to 30 years old. Majority was Malay and it consist of government servant, private sector and students. A selected forecast company was used as a benchmark in creating the themes and concepts of modesty fashion forecast the year 2024 for Malaysia. The main Malaysian celebration that had been recognized, so the selected celebration was Hari Raya Aidilfitri (Eidul Fitr) and Hari Raya Haji (Eid Al-Adha). For each of these celebrations, four (4) themes were created to formulate the forecast.

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