The influence of customer perceived value and perceived service performance on customer satisfaction to malay upscale restaurants in Kuala Lumpur

To  date,  popularity  of  Malay  upscale  restaurant  is  still  outshined  by  other  international full service restaurant that comes from different part of the world such as American,   Mexican,  Siamese,  Spanish,  French,  Korean,  Japanese  and  others. Basically the highly demand  towards international full service restaurant has made local restaurants particularly Malay full  service restaurants trying to be a player and taking a share of this market. This study focuses on  the analyzing the influence of customer perceived value and perceived service performance on  customer satisfaction to Malay upscale restaurants in Kuala Lumpur. It looks at the dimension in  perceived value on emotional  responses,  monetary  price, behavioral  price and reputation.  Meanwhile, the dimension  in perceived  service  performance  looks on physical environment  quality, interactional quality and outcome quality. A total of 5 Malay upscale restaurants were chosen and 170 customers participated in this study.  Data were collected through self-administered questionnaires. Descriptive statistics, reliability  analysis, Pearson correlation and multiple analyses were used in the data analysis. Findings showed  that perceived service performance has a high contribution ( =0.726, p