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Type :article
Subject :GV Recreation Leisure
ISSN :2232-1926
Main Author :Samat Hajar Asmidar, Mohd Rasyid Nelfianty, Azizuddin Khan Thariq Khan,
Title :Relationship between motivation and satisfaction in whitewater rafting activity
Place of Production :Universiti Pendidikan Sultan Idris
Year of Publication :2016

Abstract :
Journal of Sports Science and Physical Education 5(2): 61-73, 2016 – Participation in adventure recreation is increasing in popularity in recent years. However, out of the 13 million people who participated in outdoor recreation activities globally, 12 million are no longer participated in these activities due to low satisfaction of the acitivity, which includes the implementation of activities, environment and facilities provided (Outdoor Industry Foundation, 2013). This study aims to understand the patterns of participation, specifically in whitewater rafting activity by identifying the motivation factor and the satisfaction level of participants. It also examines the relationship between motivation and satisfaction in whitewater rafting activity. Recreation Experience Preferences Scale (REP) was used to identify the motivation factors, while Leisure Satisfaction Scale was employed to assess the level of satisfaction in whitewater rafting activity. The respondents consisted of 404 people who participated in whitewater rafting in Kampar River, Perak. Mean, standard deviation and Pearson Correlation were used to answer the research questions. Results showed that elements of nature, excitement and sociability as the main motivation in the activities of whitewater rafting. Higher satisfaction levels were recorded in the aesthetic, psychological and social. This study revealed that there is a positive relationship between participants‟ motivation and satisfaction in whitewater rafting activity. In conclusion, the motivation factors that encourage participants to participate in whitewater rafting activity may not necessarily be the same factors that contribute to participants‟ satisfaction. Therefore, the operators of the activity and the related parties need to identify factors that contribute to satisfaction of aesthetic, psychological and social in whitewater rafting activity to ensure higher satisfaction in participation of this activity.

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