UPSI Digital Repository (UDRep)
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UPSI Digital Repository (UDRep)
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| Abstract : Perpustakaan Tuanku Bainun |
| E-Commerce is the process of conducting business over computer networks. Anyone,
regardless of location, can use the Internet's services to buy or sell products. Unlike
traditional commerce, which requires a person to go out and get products, online
shopping has made it easier for humans to reduce physical work and save time. In
recent years, e-commerce businesses are adopting new digital marketing strategies
such as live video streaming in order to provide more authentic information to their
customers. As a result, the purpose of this study is to develop an application called
ONLive, which is a blending of e-commerce and a live streaming model. The
development of this application was based on the Iterative Waterfall Methodology.
Furthermore, a Google Form survey was used to collect responses from 10 potential
users, including university students, and 10 university students were interviewed to
elicit requirements. Based on the requirements analysis results, a customer segment
with 6 gains and 5 pains was created in Value Proposition (VP) Canvas. As a result, 5
gain creators and 5 pain relievers were proposed as key features in the app as part of
the VP Canvas solution. Android Studio, Flutter, ZEGOCLOUD, and Firebase are
used to create the app. There are 28 functions available, including live video
streaming, shopping, chat, login and account registration, and selling. When
everything is in order, System Usability Scale (SUS) testing begin. Gradually, the
ONLive application development has been completed. It is hoped that it will benefit
students and university residents. |
| References |
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Zhang, H., Liu, H., & Dai, W. (2020). The influence of social media on online purchase intention: The mediating role of perceived risk and trust. Journal of Retailing and Consumer Services, 53, 101720. |
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