UPSI Digital Repository (UDRep)
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Abstract : Perpustakaan Tuanku Bainun |
Kajian ini bertujuan menentukan pengaruh faktor keusahawanan terhadap niat memulakan
perniagaan inovatif dalam kalangan mahasiswa Diploma Keusahawanan, UPSI. Faktor
keusahawanan yang diuji terdiri daripada empat komponen iaitu Pendidikan
Keusahawanan, Keupayaan Keusahawanan, Efikasi Kendiri Dalam Keusahawanan dan
Sikap Keusahawanan. Kajian ini menggunakan pendekatan kuantitatif dan deduktif.
Sampel kajian terdiri daripada 68 orang mahasiswa yang dipilih menggunakan teknik
pensampelan rawak mudah. Data dikumpul menggunakan borang soal selidik sebagai
instrumen. Data dianalisis menggunakan analisis Regresi Berganda. Hasil kajian
mendapati Program Kurikulum mempengaruhi Keupayaan Keusahawanan secara positif
dan signifikan (b=0.486, p=0.000), Keupayaan Keusahawanan mempengaruhi Efikasi
Kendiri Dalam Keusahawanan secara signifikan (b==0.473, p=0.000) manakala Pendidikan
Sosial mempengaruhi Efikasi Kendiri Dalam Keusahawanan secara negatif dan signifikan
(b=-0.205, p=0.030). Efikasi Kendiri Dalam Keusahawanan mempengaruhi Sikap
Keusahawanan secara positif dan signifikan ( b=0.577, p=0.000). Akhir sekali, Sikap
Keusahawanan mempengaruhi Niat Memulakan Perniagaan Inovatif secara positif dan
signifikan (b=0.666, p=0.000). Kesimpulannya, faktor keusahawanan dapat meningkatkan
niat memulakan perniagaan inovatif. Implikasinya, dapatan kajian memberikan panduan
berguna kepada pihak berkepentingan untuk merangka program keusahawanan dalam
usaha meningkatkan kecenderungan mahasiswa untuk memulakan perniagaan inovatif. |
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