Integrating aesthetic theory into the design of immersive exhibitions for data imaging

Muhammad Fadhil Wong Abdullah

Abstract

The aim of this study is to integrate the aesthetic theory into an immersive data imaging exhibition that shows how aesthetic principles influence user engagement, visual appealing and complex interaction in Tri Sphere Technologies. The study used mixed methodology for evaluating immersive visualization styles on interaction complexity, typography, average rating, color harmony and information architecture as well as aesthetics. The qualitative analysis investigated the immersive user engagement, exploration of data and aesthetic appealing in Tri Sphere Technologies visualizations. The data analysis revealed the complicated patterns and connections among aesthetic elements and modalities in immersive visualization like how Tri Sphere Technologies execute the thematic analysis in this context. This research provides the practical and theoretical implications of data exhibition design in the context of aesthetic theory. The results show how theory affects user experience in difficult varied immersive situations and also highlight the complex connections among principles and user preferences in aesthetic theory. While selecting immersive visualization forms, this study focused on the relevancy of interactivity, aesthetics in visualization and the nature of data and information. This research influences data visualization, Human-Computer Interaction and technological design in an immersive interaction context. For further research, the research also discussed the research gaps by linking the cultural aesthetics preferences and data visualization long term impact on engagement and user learning in the context of immersive visualization. The research advanced the knowledge and techniques for constructing data exhibition and beautiful effective visualization. Copyright © 2024 by Author/s and Licensed by IADITI.

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