The application of an augmented reality offline system for rural tourism development at Pa’ Lungan, Bario

Yakup Mohd Rafee

QR Code Link :
Type :	Article
Subject :	T Technology (General)
ISBN :	0127-4082
Main Author :	Yakup Mohd Rafee
Title :	The application of an augmented reality offline system for rural tourism development at Pa’ Lungan, Bario
Hits :	27

Place of Production :	Tanjung Malim
Publisher :	Fakulti Seni, Kelestarian & Industri Kreatif
Year of Publication :	2024
Notes :	Kajian Malaysia
Corporate Name :	Universiti Pendidikan Sultan Idris
HTTP Link :	Click to view web link
PDF Full Text :	You have no permission to view this item.

Abstract : Universiti Pendidikan Sultan Idris

The development of rural tourism is one of the Malaysian government’s primary priorities for improving the socioeconomic and living conditions of the local community. Therefore, new ideas for assisting the rural population’s growth and economy through tourism must be explored. This article examines the application of augmented reality (AR) offline systems in improving this issue. It aims to review the planning, implementation, and effectiveness of the Interactive Digital Map (ID-MAP) as part of a rural tourism project in Pa’ Lungan, Bario, Sarawak. The study is carried out through a practical visual approach and analysed through observational, experiential and reflection approaches. The analysis elaborates on one of the main themes contained in the ID-MAP, which is linked to the famous tourist attraction of Pa’ Lungan – a megalithic rock called Batuh Ritung. The outcome was initially presented through an exhibition that applied digital information delivery using AR applications. As a result, an offline system was developed to assist locals in efficiently promoting tourism sites. This serves as an alternative platform that can verify the eligibility of tourist spots based on the existing digital and interactive multimedia systems, which are vital components in developing the smart village concept with Bario as a case study. Thus, this research has opened new interdisciplinary research opportunities and can be considered an alternative method to visual-based research, especially to stimulate the tourism industry and inform stakeholders and academics on the future of rural tourism. © Penerbit Universiti Sains Malaysia, 2024.

References

Adeyinka-Ojo, S. 2020. Developing a rural tourism destination brand framework from the perspective of a relationship-based approach. In Tourism, ed. S.A.R. Khan. London: IntechOpen. https://doi.org/10.5772/intechopen.93839.

Almeshqab, F. and T.S. Ustun. 2019. Lessons learned from rural electrification initiatives in developing countries: Insights for technical, social, financial and public policy aspects. Renewable and Sustainable Energy Reviews 102: 35–53. https://doi.org/10.1016/j.rser.2018.11.035.

Chia, S.K.S., M.C. Lo, Zaidi Razak, Y. Wang and Abang Azlan Mohamad. 2021. Impact of destination image on tourist satisfaction: The moderating effect of information technology (IT). Geo Journal of Tourism and Geosites 34(1): 88–93. https://doi.org/10.30892/gtg.34112-623.

Chin, C.H., F.Y. Law, M.C. Lo and T. Ramayah. 2018. The impact of accessibility quality and accommodation quality on tourists’ satisfaction and revisit intention to rural tourism destination in Sarawak: The moderating role of local communities’ attitude. Global Business and Management Research 10(2): 115–127.

Correa, T., I. Pavez and J. Contreras. 2017. Beyond access: A relational and resource-based model of household internet adoption in isolated communities. Telecommunications Policy 41(9): 757–768. https://doi.org/10.1016/j.telpol.2017.03.008.

de la Peña, M.R., J.A. Núñez-Serrano, J. Turrión and F.J. Velázquez. 2019. A new tool for the analysis of the international competitiveness of tourist destinations based on performance. Journal of Travel Research 58(2): 207–223. https://doi.org/10.1177/0047287517746012.

de Souza, J., L. Mendes-Filho and D. Buhalis. 2020. Evaluating the effectiveness of tourist advertising to improve the competitiveness of destinations. Tourism Economics 26(6): 1001–1020. https://doi.org/10.1177/1354816619846748.

Di Pietro, L., R.G. Mugion and M.F. Renzi. 2018. Heritage and identity: Technology, values, and visitor experiences. Journal of Heritage Tourism 13(2): 97–103. https://doi.org/10.1080/1743873X.2017.1384478.

Duxbury, N. and G. Richards, eds. 2019. Towards a research agenda for creative tourism: Developments, diversity, and dynamics. Research Agenda for Creative Tourism. UK: Edward Elgar Publishing. https://doi.org/10.4337/9781788110723.00008.

Erdiaw-Kwasie, M.O. and K. Alam. 2016. Towards understanding digital divide in rural partnerships and development: A framework and evidence from rural Australia. Journal of Rural Studies 43: 214–224. https://doi.org/10.1016/j.jrurstud.2015.12.002.

Gazzola, P., E. Pavione, D. Grechi and P. Ossola. 2018. Cycle tourism as a driver for the sustainable development of little-known or remote territories: The experience of the Apennine regions of northern Italy. Sustainability 10(6): 1863. https://doi.org/10.3390/su10061863.

Gómez-Vega, M. and A.J. Picazo-Tadeo. 2019. Ranking world tourist destinations with a composite indicator of competitiveness: To weigh or not to weigh? Tourism Management 72: 281–291. https://doi.org/10.1016/j.tourman.2018.11.006.

Haigh, M. 2020. Cultural tourism policy in developing regions: The case of Sarawak, Malaysia. Tourism Management 81: 104166. https://doi.org/10.1016/j.tourman.2020.104166.

Harris, R.W. 2009. Tourism in Bario, Sarawak, Malaysia: A case study of propoor community-based tourism integrated into community development. Asia Pacific Journal of Tourism Research 14(2): 125–135. https://doi.org/10.1080/10941660902847179.

Harrisson, T. 1974. Early “jar burials” in Borneo and elsewhere. Asian Perspectives 17(2): 141–144.

Hitchner, S.L., F.L. Apu, L. Tarawe, S. Galih@ Sinah Nabun Aran and E. Yesaya. 2009. Community-based transboundary ecotourism in the Heart of Borneo: A case study of the Kelabit Highlands of Malaysia and the Kerayan Highlands of Indonesia. Journal of Ecotourism 8(2): 193–213. https://doi.org/10.1080/14724040802696064.

Jain, P., J. Manweiler and R.R. Choudhury. 2015. Overlay: Practical mobile AR. Paper presented at Proceedings of the 13th annual international conference on mobile systems, applications, and services, 331–344. Florence, Italy. 18–22 May. https://doi.org/10.1145/2742647.2742666.

Janowski, M. 2012. Imagining the forces of life and the cosmos in the Kelabit Highlands, Sarawak. In Imagining landscapes: Past, present and future, eds. M. Janowski and T. Ingold, 143–164. London: Routledge. https://doi.org/10.4324/9781315587899-8.

Jong M.C., C.H. Puah, Mohamed Affendy Arip and A.N. Soh. 2020. Determinants of tourism demand in Sarawak: An augmented gravity model. International Journal of Economics and Management Systems 5: 276–282.

Kastenholz, E., C. Eusébio and M.J. Carneiro. 2018. Segmenting the rural tourist market by sustainable travel behaviour: Insights from village visitors in Portugal. Journal of Destination Marketing & Management 10: 132–142. https://doi.org/10.1016/j.jdmm.2018.09.001.

This material may be protected under Copyright Act which governs the making of photocopies or reproductions of copyrighted materials.
You may use the digitized material for private study, scholarship, or research.

Back to search page