UPSI Digital Repository (UDRep)
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UPSI Digital Repository (UDRep)
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| Abstract : Universiti Pendidikan Sultan Idris |
| —The visual variety involving internet political trolling in Malaysia also adds to and impacts the audience's awareness of this resource. The existence of internet trolling encourages the audience's openness to give diverse responses and perceptions in politics in Malaysia. Thus, these responses and views will have a big impact on anything that is depicted visually, especially on social media. This study examines the ideology and power behind visual internet trolling on social media. For this purpose, the research methodology applies a qualitative approach based on visual content. Social media such as Twitter is used as the medium and unit of analysis of this study in visual sources. Adaptation of the theory uses Fairclough's (1995) critical discourse analysis and Visual Semiotics Theory by Kress and van Leeuwen (1996) in studying selected visual trolling. By using a combination and adaptation of these theories, visual ideology, and power can be best unraveled. The results of the study found that the visual production of Malaysian politicians' trolling aims to have an impact on the audience's attitude through the ideology and power that is visualized in Malaysian politics. The visual ideological and power construction of trolling also successfully creates an alternative for the audience to express their perceptions and rights, namely the right of expression which underlies to support or criticize Malaysian politics. This study provides knowledge and understanding about the ideology and power behind visual trolling in the Malaysian political context. © 2024, Academy Publication. All rights reserved. |
| References |
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