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Type :Thesis
Subject :Q Science
Main Author :Muhammad Zulhilmi Samsuri
Additional Authors :
Title :The development of cultural design guidelines for mobile applications for creative industry developers
Hits :20
Place of Production :Tanjong Malim
Publisher :Fakulti Komputeran dan META-Teknologi
Year of Publication :2024
Corporate Name :Perpustakaan Tuanku Bainun
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Abstract : Perpustakaan Tuanku Bainun
In 2009, Malaysia introduced the _Multimedia Creative Industry_ in the creative industry sector for digital product production. However, the main focus, which is the local cultural value that forms the basis of the sector, received inadequate attention, which leads to its erosion, especially in digital products. Therefore, this study aims to develop a mobile application design guideline for creative industry developers. This study uses a Design and Development Research (DDR) approach that goes through three main phases of the study, namely need analysis, design and development, and evaluation. A total of 23 experts in the fields of human-computer interaction, multimedia, and creative industry and three users have been involved. This research instrument consists of interview forms, questionnaires, and checklists. The Fuzzy Delphi Method used to obtain expert consensus values shows ten (10) elements and 29 design items that have been agreed upon. It consists of six (6) general design elements, namely (1) accessibility, (2) consistency, (3) ergonomic and minimalist user interface design, (4) readability and ease of recall, (5) efficiency and flexibility, and (6) error management. The other four elements are cultural design elements consisting of (1) suitable content, (2) aesthetic value, (3) language usage, and (4) absorption of local philosophical values. The results of three users; reviews of existing mobile applications using the design guidelines checklist form that has been developed show that only the general design elements of accessibility value as well as readability and ease of recall that gain visible its agreement of use visible. In conclusion, the design guidelines that have been developed are suitable for use and contribute to a high level of usability among users. The implications of the study show that the design guidelines that have been developed can also be used for website development and other appropriate digital products.

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