Understanding customer satisfaction in stadium environments the contribution of service quality in north Malaysia

Muhammad Danial Hazmi Asmawi

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Type :	Article
Subject :	GV Recreation Leisure
Main Author :	Muhammad Danial Hazmi Asmawi
Additional Authors :	Muhammad Faizal Kutip Gilbert , Cassendra Adam Afif Mohamad Azmi
Title :	Understanding customer satisfaction in stadium environments the contribution of service quality in north Malaysia
Hits :	59

Place of Production :	Tanjong Malim
Publisher :	Fakulti Sains Sukan dan Kejurulatihan
Year of Publication :	2024
Corporate Name :	Perpustakaan Tuanku Bainun
PDF Full Text :	You have no permission to view this item.

Abstract : Perpustakaan Tuanku Bainun

Over the years, the Ministry of Youth and Sports has been consistently engaged in initiatives aimed at promoting a healthy lifestyle among Malaysians, thus enhancing their overall quality of life and reducing the risk of potential diseases. Central to this effort is the National Sports Vision 2030 (VSN2030) under pillar six, which emphasizes the importance of establishing sporting hubs equipped with top-tier facilities and expert administration. The importance of excellent service quality cannot be emphasized enough, as it plays a crucial role in nurturing customer satisfaction and cultivating long-lasting loyalty. This study endeavours to examine the influence of service quality on customer satisfaction levels towards stadium environments in North Malaysia. A total of 104 respondents, comprising visitors and participants at stadiums in the region, voluntarily participated in the study. The questionnaire utilized was adapted from Parasuraman's (1986: the dimensions of Service Quality, with additional elements drawn from Churchill's (1979) CSAT questionnaire for customer satisfaction. The findings revealed a significant relationship (F (5,99) = 59.191, p

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