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Type :Article
Subject :PI Oriental languages and literatures
Main Author :Chen, Zhen
Title :From “The Heavenly Palace” to “Nezha’s demon child descends” and the visual transmission of traditional chinese culture
Hits :72
Place of Production :Tanjong Malim
Publisher :Fakulti Bahasa dan Komunikasi
Year of Publication :2024
Corporate Name :Perpustakaan Tuanku Bainun
PDF Full Text :You have no permission to view this item.

Abstract : Perpustakaan Tuanku Bainun
Movies belong to the artistic international language, which is the carrier of many cultural symbols and can play an important role in the dissemination of national culture. For a long time, many Chinese films have not organically combined artistic, commercial, and Eastern charm factors. Based on this, this article will start with Chinese animated films. Firstly, it will analyze the application process of excellent traditional culture in Chinese animated films and the challenges and problems in the application and dissemination of excellent traditional cultural elements in Chinese animated films. Secondly, it will analyze the application of excellent traditional cultural elements in the two animated films "Da Nao Tian Gong" and "Nezha's Demon Child Comes to Earth". Finally, it will propose strategies to promote the influence and dissemination of Chinese excellent traditional culture, I hope to further enhance the attention and scope of the dissemination of excellent traditional Chinese culture through the use of film media and animation forms. Keywords: image dissemination; Excellent traditional Chinese culture; Animated Movies

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