UPSI Digital Repository (UDRep)
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UPSI Digital Repository (UDRep)
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| Abstract : Perpustakaan Tuanku Bainun |
| This research aimed to identify the effects of Perceived Ease of Use (PEOU), Readiness (RD), and Resource Availability (RA) on the intention to adopt the Internet of Things (IoT) for marketing among Small and Medium Enterprises (SMEs) in Selangor. Selangor was chosen due to its high concentration of SMEs, making it the state with the largest number of such enterprises in Malaysia. A quantitative survey was conducted, using a sample of 387 respondents consisting of Chief Executive Officers, Board Members, and Managers who serve as decision-makers within these SMEs. The sample was identified through simple random sampling, descriptive data analysis, correlation, and multiple linear regression were applied to assess the effects of the variables. The findings revealed positive relationships between IoT adoption and PEOU (r = 0.921, n = 387, p < .001), RD (r = 0.892, n = 387, p < .001), and RA (r = 0.686, n = 387, p < .001). The high R-Square value of .993 significant F statistic confirm that Perceived Ease of Use, Readiness, and Resource Availability are all crucial predictors of IoT adoption intention among SMEs in Selangor for marketing purposes. These study highlights the significant influence of perceived ease of use and readiness on the intention to adopt IoT among SMEs in Selangor, while the nuanced role of resource availability. The findings of SME marketing professionals in Malaysia can make informed decisions about the factors most impact the intention to adopt IoT, thereby contributing to the broader understanding of new technology and IoT adoption. |
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