Interactive films and its potential influence on audience experience

The evolution of interactive films marks a transformative shift in cinematic storytelling, blending traditional narratives with game-like interactivity to develop deeper audience engagement. This research investigates the key elements of interactive films and their potential influence on audience experience. By using Netflix_s interactive film We Lost Our Human as a case study, this study aims to identify unique characteristics of interactive films, analyze the impact of interactivity on audience engagement, and propose best practices for creating interactive content. A qualitative methodology was adopted, utilizing two research methods: (1) Focus Group Interviews and (2) Expert Interviews. The feedback and data obtained from these interviews were analyzed using thematic analysis, leading to the identification of core elements of interactive films. Findings shows three core elements, which is that compelling narratives, meaningful choices, and seamless integration of interactivity are critical to effective interactive storytelling. Regarding audience experience, this study highlights how viewers engage with interactive content, showing an increased sense of involvement with interactive films. Moreover, challenges in the production and reception of interactive films were identified, including increased production costs, technical challenges, and the necessity of thorough planning during pre-production. The research culminated in the development of an Interactive Flow Diagram, which visually represents the interaction of narrative choices, timing, and interactive elements to form an Interactive Flow Channel. These findings provide valuable insights for industry professionals and content creators, offering a structured approach of producing and delivering interactive content.