External factors internal factors and wellness tourists behavioural intention to underdeveloped regions in southern Shaanxi China

Li, Qian

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Type :	Thesis
Subject :	G Geography. Anthropology. Recreation
Main Author :	Li, Qian
Title :	External factors internal factors and wellness tourists behavioural intention to underdeveloped regions in southern Shaanxi China
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Place of Production :	Tanjong Malim
Publisher :	Fakulti Pengurusan dan Ekonomi
Year of Publication :	2025
Corporate Name :	Perpustakaan Tuanku Bainun
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Abstract : Perpustakaan Tuanku Bainun

The primary purpose of this study is to examine the impact of external factors (marketing mix, government influence, subjective norms) and internal factors (motivation, attitude, perceived behavioral control) on wellness tourists' intention in underdeveloped regions of Southern Shaanxi, China. This study adopted a quantitative research approach to test the proposed framework. Nine cities within and around Shaanxi Province were selected using probability sampling techniques, specifically multi-stage cluster sampling. Systematic sampling was employed to distribute electronic questionnaires, resulting in the collection of 508 valid responses. Data analysis was conducted using Structural Equation Modeling. The findings of Confirmatory Factor Analysis demonstrated good fit statistics: _2=1508.06 (__=1015, __0.001), _2/__=1.496, CFI=0.967, TLI=0.965, RMSEA=0.031 and SRMR=0.0729 with adequate convergent and discriminant validity, and construct reliability. The results showed that among the external factors, only the marketing mix positively affects wellness tourists' behavioral intention (_=0.16, _

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