Redesign of China Mianzhu new year pictures as intangible culture heritage products for local tourism industry

Mianzhu New Year Pictures, a form of Chinese intangible cultural heritage originating from the Ming Dynasty, holds profound cultural significance and artistic value. However, in the contemporary tourism market, they face challenges in product innovation and cultural dissemination. Issues such as design homogenisation, limited market appeal, and insufficient innovation hinder their development within the cultural tourism industry. This research, grounded in redesign theory and the User-Centred Design (UCD) approach, seeks to address these challenges by innovating Mianzhu New Year Picture-based tourism products. The goal is to enhance their competitiveness, support the development of Mianzhu New Year Painting Village and local cultural tourism, and explore new pathways for integrating intangible cultural heritage with tourism. Focusing on Mianzhu New Year Painting Village, this study employs field research, user demand analysis, and product testing to assess tourist preferences and experiences. Research methods include KANO-AHP analysis, ethnographic research, surveys, and focus group interviews. These methods were used to identify and extract the cultural and artistic characteristics of Mianzhu New Year Pictures, with cultural gene theory guiding their transformation into new products. The findings indicate that applying digital interactive technology, eco-friendly materials, and 3D modelling significantly enhances visitor experience and strengthens cultural identity. Experimental testing further validates the effectiveness of the redesigned products, demonstrating significant improvements in user satisfaction and cultural communication. This research establishes a systematic approach to the redesign of intangible cultural heritage tourism products, developing a UCD framework that balances cultural authenticity with contemporary tourism demands. It provides theoretical support for the sustainable development of Mianzhu New Year Picturebased tourism products and the upgrading of Mianzhu New Year Painting Village. The findings offer valuable insights into the innovative development of China_s intangible cultural heritage tourism industry, facilitating the modernisation of intangible heritage and promoting deeper integration between cultural heritage and tourism.