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Structural model of factors influencing voluntary educational usage of Douyin by Henan undergraduates in China

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General Information
Title
Structural model of factors influencing voluntary educational usage of Douyin by Henan undergraduates in China
Type
Thesis
Main Author
Feiyue, Xue
Additional Authors
  • Ahmad Zamzuri Mohamad Ali (advisor)
Subject
LB Theory and practice of education
Language Code
eng
Bibliographic Details
Place of Production
Tanjong Malim
Publisher
Fakulti Seni,Kelestarian Industri Kreatif
Year of publication
2025
Degree Type
Doctoral
Corporate Name
Perpustakaan Tuanku Bainun

Abstract

The rapid growth of social media platforms such as Douyin has generated increasing interest in their educational potential. This study aims to examine the key factors influencing undergraduate students _ voluntary use of Douyin for educational purposes. Data were collected via cluster sampling from 547 students at Pingdingshan University, representing the general undergraduate institutions in Henan Province. Structural Equation Modeling (SEM) was used to analyze the relationships among Adoption, Purpose, and Personal Factors, and to test the mediating role of Purpose between Adoption and Educational Usage. The results indicated a good model fit, with adoption ( _ =0.365, p
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