Structural model of factors influencing voluntary educational usage of Douyin by Henan undergraduates in China

Feiyue, Xue

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Type :	Thesis
Subject :	LB Theory and practice of education
Main Author :	Feiyue, Xue
Additional Authors :	Ahmad Zamzuri Mohamad Ali
Title :	Structural model of factors influencing voluntary educational usage of Douyin by Henan undergraduates in China
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Place of Production :	Tanjong Malim
Publisher :	Fakulti Seni,Kelestarian Industri Kreatif
Year of Publication :	2025
Corporate Name :	Perpustakaan Tuanku Bainun
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Abstract : Perpustakaan Tuanku Bainun

The rapid growth of social media platforms such as Douyin has generated increasing interest in their educational potential. This study aims to examine the key factors influencing undergraduate students _ voluntary use of Douyin for educational purposes. Data were collected via cluster sampling from 547 students at Pingdingshan University, representing the general undergraduate institutions in Henan Province. Structural Equation Modeling (SEM) was used to analyze the relationships among Adoption, Purpose, and Personal Factors, and to test the mediating role of Purpose between Adoption and Educational Usage. The results indicated a good model fit, with adoption ( _ =0.365, p

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