The effects of tourist destination perception and customers delight on value co-creation behaviour among tourists in Xi'an China

Weixia, Chen

QR Code Link :
Type :	Thesis
Subject :	G Geography. Anthropology. Recreation
Main Author :	Weixia, Chen
Additional Authors :	Siti Asma Mohd Rosdi
Title :	The effects of tourist destination perception and customers delight on value co-creation behaviour among tourists in Xi'an China
Hits :	6

Place of Production :	Tanjong Malim
Publisher :	Fakulti Pengurusan dan Ekonomi
Year of Publication :	2025
Corporate Name :	Perpustakaan Tuanku Bainun
PDF Guest :	Click to view PDF file
PDF Full Text :	Click to view PDF file

Abstract : Perpustakaan Tuanku Bainun

This study aims to examine the effect of tourist destination perception and customer delight on tourist value co-creation behaviour (participation behaviour and citizenship behaviour). This study used a survey-based quantitative approach. Data were collected using questionnaires involving 411 group tourists who have previously visited Xi_an. Respondents were chosen using multistage sampling technique. To analyse the data, covariance-based structural equation modeling (CB-SEM) was conducted using AMOS 24.0. Based on the outcomes, 46 percent of the variance in the participation behaviour is explained by tourist destination perception and customer delight, while 47 percent of the variance in citizenship behaviour is explained by tourist destination perception and customer delight. The findings also showed that tourist destination perception positively affects participation behaviour (_=0.377, p

This material may be protected under Copyright Act which governs the making of photocopies or reproductions of copyrighted materials.
You may use the digitized material for private study, scholarship, or research.

Back to search page