UPSI Digital Repository (UDRep)
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UPSI Digital Repository (UDRep)
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| Abstract : Perpustakaan Tuanku Bainun |
| This study investigates the factors influencing the behavioral intention of Universiti Pendidikan Sultan Idris (UPSI) academic staff toward investing in the financial market, extending the Theory of Reasoned Action (TRA) by incorporating knowledge and awareness as additional variables. The survey measured attitude, subjective norms, knowledge, and awareness among 300 respondents chosen using a random sampling technique. The data were analyzed through exploratory factor analysis, Pearson correlation, and multiple linear regression using SPSS (Version 26.0). The results reveal significant relationships between attitude, subjective norms, knowledge, and awareness with the behavioral intention toward investing in the financial market. Knowledge and awareness are important because they influence how staff perceive investment risks and benefits, which in turn affects their willingness to invest. Specifically, the Pearson correlation shows a strong negative relationship between attitude and behavioral intention (r = -0.437), a strong positive relationship for subjective norms (r = 0.439) and awareness (r = 0.689), and a weak negative relationship for knowledge (r = -0.215). The MLR results confirm that attitude, subjective norms, knowledge, and awareness are significant predictors of behavioral intention, with awareness having the strongest positive influence (_ = 0.554, p < 0.01). The findings suggest that increasing awareness and knowledge about investments can positively influence academic staff's behavioral intentions to invest, highlighting the need for better education and awareness programs in academic institutions. Policymakers can use these insights to create policies and initiatives that improve financial literacy, and support informed investment decisions among academic staff. |
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