The effect of a Attitude Toward Social Awareness Social Embeddedness Emotional Intelligence and Social Innovation on Social Entrepreneurial Intention among Generation Z in Malaysia

Siti Shalima Sabri

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Type :	Thesis
Subject :	HF Commerce BF Psychology
Main Author :	Siti Shalima Sabri
Additional Authors :	Siti Asma Mohd@Mohd Rodhi
Title :	The effect of a Attitude Toward Social Awareness Social Embeddedness Emotional Intelligence and Social Innovation on Social Entrepreneurial Intention among Generation Z in Malaysia
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Place of Production :	Tanjong Malim
Publisher :	Fakulti Pengurusan dan Ekonomi
Year of Publication :	2025
Corporate Name :	Perpustakaan Tuanku Bainun
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Abstract : Perpustakaan Tuanku Bainun

This study aimed to determine the effect ofAttitude Toward SocialAwareness (ATSA), Social Embeddedness (SE), Emotional Intelligence (EI), and Social Innovation (SI) on Social Entrepreneurial Intention (SEI) among Generation Z in Malaysia. This quantitative study encompassed 420 university students chosen by convenience sampling. Data were gathered through a structured questionnaire and analysed utilizing descriptive statistics and Partial Least Squares Structural Equation Modelling (PLSSEM). The results indicated that ATSA (_ = 0.266, t = 3.108, p = 0.001) and SI (_ = 0.578, t = 6.754, p < 0.001) exerted substantial direct influences on SEI. ATSA was determined to have a substantial impact on SI (_ = 0.791, t = 23.552, p < 0.001), whereas SE exhibited a moderate effect on SI (_ = 0.147, t = 2.903, p = 0.002). Furthermore, SI substantially mediated the association between ATSA and SEI (_ = 0.458, t = 6.398, p < 0.001), as well as between SE and SEI (_ = 0.085, t = 2.529, p = 0.006). Nonetheless, SE (_ = 0.070, t = 1.246, p = 0.103) and EI (_ = 0.034, t = 0.680, p = 0.248) had no significant direct impacts on SEI, nor did EI significantly affect SI or mediate the associations. In conclusion, the results highlight the significance of social awareness and social innovation in influencing social entrepreneurial intention (SEI) within Generation Z, indicating that the development of SEI among Malaysian youth depends on enhancing their social awareness and innovative capabilities. In implication, the finding indicates the need for policymakers and educational institutions to foster socially innovative and socially aware young entrepreneurs through targeted education, financial incentives, and supportive policies.

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