UPSI Digital Repository (UDRep)
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UPSI Digital Repository (UDRep)
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| Abstract : Perpustakaan Tuanku Bainun |
| This study aims to investigate the influence of cultural backgrounds, thinking modes, and value orientations on news framing and discourse strategies in cross-cultural news communication. Drawing on theories of cross-cultural communication and news discourse analysis, the study utilized a mixed-methods research approach, specifically integrating qualitative and quantitative methods, to compare the framing of two major global events_the COVID-19 pandemic and the Sino-US trade war_by two distinct media outlets from China and the US: the People's Daily and the New York Times, respectively. Upon comparing the influence of cultural background, thinking patterns, and value orientations on the news framing and discourse strategies of two media outlets in cross-cultural news communication, the study found significant differences in reporting perspectives, narrative foci, embedded cultural values, and attitudes towards international cooperation. These differences reflect varying news concepts, value orientations, and cultural characteristics, which in turn affect the effectiveness of cross-cultural communication. In conclusion, the findings reveal the characteristics and differences between the two media at both theoretical and practical levels, offering a new perspective for understanding the role of cultural elements in crosscultural news communication. These results have important implications for optimizing the effectiveness of global cultural exchange and enhancing the quality of cross-cultural communication. |
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