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Type :Article
Subject :HB Economic Theory
ISSN :2232-0032/eISSN 0128-0481
Main Author :Mohd Hizam Hanafiah
Additional Authors :
  • Noor Azuan Hashim
  • Nor Liza Abdullah
Title :Characteristics of franchisee as entrepreneur: a continuum approach
Hits :3
Place of Production :Tanjong Malim
Publisher :Fakulti Pengurusan dan Ekonomi
Year of Publication :2014
Notes :Vol. 4 (2014): Journal of Contemporary Issues and Thought (JCIT)
Corporate Name :Perpustakaan Tuanku Bainun
PDF Full Text :You have no permission to view this item.

Abstract : Perpustakaan Tuanku Bainun
No consensus of franchisee as entrepreneur is offered in the entrepreneurship and franchising literature. Nevertheless, many studies and debates in franchising studies have perceived the franchisee as entrepreneur rather than employee, buyer or fellow-worker. This paper employs an alternative view that suggest whether a franchisee is seen as an entrepreneur is governed by the way the theorist views his/her role. Further, franchisees may not be the _entrepreneur_ in the fullest sense of the word but they are absolutely an entrepreneur. Therefore, this paper proposes that the franchisee should be viewed as entrepreneur, within the theories of entrepreneur_s characteristics. Keywords Franchise, franchising, franchisee, franchisee entrepreneur

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