Upshot of uses and gratifications of social media on the moral conducts of business education students in Nigerian universities: a post covid-19 lockdown effect

Abanyam, Friday Ekahe

Abstract

The study analyzes the uses and gratification of social media on the moral conducts of business education students in Nigerian Universities in a Post corona virus lockdown. The study adopts a survey research design. A high effect sample is determined by size d and power, 1-b. The sample for the study includes 386 Business Education students in universities across the six zones in Nigeria. A structured questionnaire and focus group discussion guide are instruments for data collection. The instruments are structured through four-point scales of strongly agree, agree, disagree and strongly disagree, with values of 4, 3, 2, and 1 respectively. The instruments are validated by five experts. The study uses the Cronbach alpha reliability method to determine the internal consistency of the instruments. The analysis_s overall reliability index is 0.92. Data collection is carried out via 6 research assistants. The collected data is analyzed using mean, standard deviation, t-test, and analysis of variance statistics. The study discovers 27 items of gratifications affecting moral conducts. The study concludes that diversionary, personal relationship/identity, and surveillance gratifications affect the moral conducts of business education students in Nigerian Universities in a Post COVID-19 lockdown. The finding suggests that business education students should engage in online activities that are of moral benefits to them in particular and the society at large. Keywords: Diversionary gratification; Moral conduct; lockdown effect; Social media; Surveillance gratification

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