Upshot of uses and gratifications of social media on the moral conducts of business education students in Nigerian universities: a post covid-19 lockdown effect

Abanyam, Friday Ekahe

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Type :	Article
Subject :	LB Theory and practice of education
ISSN :	2232-0032/ e-ISSN 0128-0481
Main Author :	Abanyam, Friday Ekahe
Additional Authors :	Nwokedi, Ozioma Patience Agbomi, Jane Bassey
Title :	Upshot of uses and gratifications of social media on the moral conducts of business education students in Nigerian universities: a post covid-19 lockdown effect
Hits :	4

Place of Production :	Tanjong Malim
Publisher :	Fakulti Pengurusan dan Ekonomi
Year of Publication :	2022
Notes :	Vol. 12 No. 1 (2022): Journal of Contemporary Issues and Thought (JCIT)
Corporate Name :	Perpustakaan Tuanku Bainun
PDF Full Text :	You have no permission to view this item.

Abstract : Perpustakaan Tuanku Bainun

The study analyzes the uses and gratification of social media on the moral conducts of business education students in Nigerian Universities in a Post corona virus lockdown. The study adopts a survey research design. A high effect sample is determined by size d and power, 1-b. The sample for the study includes 386 Business Education students in universities across the six zones in Nigeria. A structured questionnaire and focus group discussion guide are instruments for data collection. The instruments are structured through four-point scales of strongly agree, agree, disagree and strongly disagree, with values of 4, 3, 2, and 1 respectively. The instruments are validated by five experts. The study uses the Cronbach alpha reliability method to determine the internal consistency of the instruments. The analysis_s overall reliability index is 0.92. Data collection is carried out via 6 research assistants. The collected data is analyzed using mean, standard deviation, t-test, and analysis of variance statistics. The study discovers 27 items of gratifications affecting moral conducts. The study concludes that diversionary, personal relationship/identity, and surveillance gratifications affect the moral conducts of business education students in Nigerian Universities in a Post COVID-19 lockdown. The finding suggests that business education students should engage in online activities that are of moral benefits to them in particular and the society at large. Keywords: Diversionary gratification; Moral conduct; lockdown effect; Social media; Surveillance gratification

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